Overheard Sports Freelance Content Creator

Doing Things Media • New York, NY

3d • Remote

About The Position

Overheard is launching Overheard Sports and is seeking a freelance Content Creator to help build it from the ground up. This role involves ideating, writing, producing, and publishing daily static and short video content that covers major sports moments through a relatable, cultural, and entertainment-first lens. The focus is on "group chat" style content, viral moments, and sports culture rather than just game statistics. This is a hands-on role where the creator will own each post from conception to final asset, working across written editorial, low-lift video, and supporting formats. The goal is to launch and grow the Overheard Sports feed into a go-to destination for sports culture enthusiasts. This freelance position is ideal for someone passionate about sports and internet culture, who can quickly create engaging, shareable content. The creator will collaborate with the Editor, Social Leads, and the Overheard team to define the page's identity, contribute ideas, develop new formats, and ensure brand consistency.

Requirements

• 2–4 years of experience in editorial, social content creation, sports media, publishing, entertainment, or a similar creative field.
• Exceptional writing skills with a comedic sensibility, able to nail Overheard's specific voice (quick, sharp, observational, irreverent, but never try-hard).
• Deep familiarity with sports and sports culture across multiple leagues, plus the conversations female fans are having about them online.
• Proven ability to ideate and execute social-first content across Instagram and TikTok.
• Comfortable using analytics and audience signals to guide content decisions.
• Able to fully produce your own content: design memes, graphics, and carousels in Canva (or similar), and ideally able to shoot and edit video on iPhone or consumer-grade equipment. No formal design background needed, just a good eye and speed.
• Strong understanding of meme culture and internet trends, and how to translate big sports moments into content that people want to send to their friends.
• Highly organized, able to manage multiple content streams and hit deadlines independently, with flexibility to cover live events.
• Collaborative and communicative, excited to pitch, brainstorm, and build new formats.

Nice To Haves

• Experience launching or growing a social account is a strong plus; able to show examples of content or pages you've helped build.
• Familiarity with Adobe Creative Suite, CapCut, or other lightweight video editing tools.

Responsibilities

• Help define the voice, content pillars, and visual identity of Overheard Sports ahead of and through launch.
• Build a consistent posting cadence that establishes the page as a daily, reliable source of sports culture content.
• Develop and test recurring formats and franchises that give audiences a reason to follow, return, and share.
• Track performance and iterate quickly, doubling down on what's working to drive follower growth, shares, and saves.
• Write and publish original, on-voice content for Overheard Sports every day, with a focus on shareability.
• Cover the big moments across major leagues and events (NFL, NBA, F1, WNBA, soccer, college sports, the Olympics, and more) through a cultural and comedic lens.
• Write sharp, witty, brand-aligned captions, headlines, copy, and scripts in the Overheard voice, tailored to sports and pop culture audiences.
• Move quickly on live and breaking moments during games, drafts, trades, awards shows, and tentpole events so the page is part of the conversation in real time.
• Identify what the Overheard Sports audience cares about: the athletes, teams, rivalries, storylines, and crossover moments that spark conversation.
• Monitor comments, trends, and platformance analytics to surface audience interests and turn those insights into content ideas.
• Spot emerging sports-culture conversations early, from athlete fashion and celebrity courtside sightings to fan behavior and viral memes.
• Share learnings with the Editor and Social team to inform content strategy and growth priorities.
• Fully produce the content you write, not just the copy: you'll take each post from idea to finished, ready-to-publish asset.
• Design memes, graphics, carousels, and text-based posts in Canva (or similar), keeping them clean, fast, and on-brand.
• Shoot, edit, and package low-lift short-form videos using an iPhone or consumer-grade equipment.
• Maintain a nimble, social-first production style that matches Overheard's pace and aesthetic.
• Bring fresh ideas to pitch meetings for editorial posts, video franchises, and comedic formats rooted in sports culture.
• Plan ahead for the sports calendar (season openers, playoffs, drafts, the Super Bowl, March Madness, and more) while staying flexible for the unexpected.
• Uphold Overheard's tone, POV, aesthetics, and writing style across every asset.
• Stay on top of internet culture, trending humor formats, and sports discourse to keep the account relevant and timely.
• Partner with Creative, Social, and Editorial teams to support the launch, cross-promotion across the Overheard network, and content experiments.
• Maintain high editorial standards for accuracy, clarity, and comedic alignment, including getting the sports details right.
• Stay organized across a fast-moving content pipeline and deliver on deadlines, including occasional evenings and weekends around key games and events.
• Contribute to evolving best practices and creative playbooks as Overheard Sports grows.

Benefits

• Freelance / permalance; hours and cadence to be scoped with the Editor based on content volume and the sports calendar.
• Remote-friendly. NYC preferred.

What This Job Offers

• Career Level: Entry Level
• Education Level: No Education Listed