Freelance Content Creator (Overheard New York)

Doing Things Media•New York, NY
•Hybrid

About The Position

Overheard New York is seeking a freelance Content Creator to drive its daily NYC content. This role involves ideating, writing, producing, and publishing content that authentically reflects the "Overheard" brand, characterized by quick wit, cultural relevance, and relatability, all while maintaining a distinct New York City feel. The creator will work across written editorial, social-first video, and supporting formats to ensure the Overheard New York feed remains fresh, humorous, and dynamic. This project-based freelance position is suited for individuals deeply immersed in internet culture, capable of rapid execution, and skilled at transforming everyday NYC moments into engaging content. Collaboration with the Editor, Social Leads, and the broader Overheard team is essential, including contributing ideas in pitch meetings, developing new formats, and maintaining brand consistency across all platforms.

Requirements

  • 2–4 years of experience in editorial, social content creation, media, publishing, entertainment, or a similar creative field.
  • Exceptional writing skills with a comedic sensibility, able to nail Overheard's specific voice (quick, sharp, observational, irreverent, but never try-hard).
  • Deep familiarity with New York City: neighborhoods, culture, and the conversations locals are having.
  • Proven ability to ideate and execute social-first content across Instagram and TikTok.
  • Comfortable shooting and editing video on iPhone or consumer-grade equipment.
  • Strong understanding of meme culture and internet trends, and how to translate everyday NYC moments into compelling content.
  • Highly organized, able to manage multiple content streams and hit deadlines independently.
  • Collaborative and communicative, excited to pitch, brainstorm, and build new formats.

Nice To Haves

  • Familiarity with Adobe Creative Suite, CapCut, or other lightweight video editing tools.

Responsibilities

  • Write and publish original, on-voice content for Overheard New York on a consistent schedule.
  • Write sharp, witty, brand-aligned captions, headlines, copy, and scripts in the Overheard voice, tailored to a New York audience.
  • Overflow-publish on the city-agnostic Overheard pages as needed to help maintain pacing and voice consistency.
  • Ensure every post feels platform-native and culturally relevant to New Yorkers specifically — neighborhoods, subway culture, NYC-specific humor and references.
  • Shoot, edit, and package low-lift short-form videos using an iPhone or consumer-grade equipment.
  • Maintain a nimble, social-first production style that matches Overheard's pace and aesthetic.
  • Bring fresh ideas to pitch meetings for editorial posts, video franchises, and comedic formats rooted in NYC culture.
  • Have an instinct and dedication to testing new formats and content styles.
  • Uphold Overheard's tone, POV, aesthetics, and writing style across every asset.
  • Stay on top of internet culture, trending humor formats, and NYC conversations to keep the account relevant and timely.
  • Partner with Creative, Social, and Editorial teams to support launches and content experiments.
  • Maintain high editorial standards for accuracy, clarity, and comedic alignment.
  • Stay organized across a fast-moving content pipeline and deliver on deadlines.
  • Contribute to evolving best practices and creative playbooks as Overheard New York grows.
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