Franchise Development Marketing Manager

Fortidia US•Lakewood, CO

23h•$100,000 - $115,000•Hybrid

About The Position

Fortidia is seeking a Manager of Franchise Development Marketing to own franchise development marketing across AlphaGraphics, PostNet, and World Options. This solo-practitioner role combines strategy and hands-on execution: the manager will develop an integrated, full-funnel marketing strategy and direct an agency partner while coordinating with the broader marketing organization for shared resources, brand alignment, and cross-brand initiatives. Each brand has distinct positioning and candidate profiles. The role connects paid and organic marketing, content, lifecycle programs, SEO, email nurture, landing pages, public relations, events, brand positioning, and sales enablement to achieve lead-generation and sales-conversion goals. The manager is accountable for marketing performance and pipeline outcomes, reporting to leadership and the Global team in Milan. The position is based in Lakewood, Colorado, with a hybrid schedule: work from home Monday and Friday and in the office Tuesday through Thursday. Flexible work-from-home options are available.

Requirements

At least 7 years of experience in integrated marketing, demand generation, or franchise development marketing.
Demonstrated ability to build a multichannel strategy and direct an agency in executing it.
Strong working knowledge of paid media platforms, including Google Ads, LinkedIn, and Meta, and marketing analytics sufficient to lead and challenge agency work.
Track record of meeting lead-volume and cost-per-lead targets.
Experience managing agency relationships and holding vendors accountable for performance.
Strong analytical skills and ability to connect marketing activity to business outcomes.
Ability to work independently as a self-starter while collaborating across a broader team.

Nice To Haves

Franchise or multi-location marketing experience.

Responsibilities

Build an integrated franchise development marketing strategy connecting paid, organic, content, lifecycle, and brand efforts around shared funnel goals.
Direct the agency partner on media planning and execution, provide clear briefs, critically review plans, and hold the agency accountable to performance targets.
Maintain working command of paid media platforms, including Google Search, Performance Max, LinkedIn, and Meta, and use analytics to guide and challenge agency work.
Develop the end-to-end candidate journey, including awareness content, landing pages, nurture sequences, and conversion optimization.
Own lead volume, cost per lead, lead-to-close, and pipeline metrics, and report regularly to leadership and the Global team in Milan.
Align messaging and positioning across channels to provide a consistent candidate experience.
Partner with the franchise development sales team on lead handoff, lead quality, and pipeline velocity.
Coordinate with the central marketing team on brand standards, shared tools, and cross-brand initiatives.
Manage the marketing technology and data infrastructure that connects channels and attributes results.