Franchise Business Consultant-Orangetheory Fitness

Purpose Brands, LLC•Remote - MD, VA

3d•Remote

About The Position

Purpose Brands, the parent company of Orangetheory, Anytime Fitness, Waxing the City, and The Bar Method, is seeking a Franchise Business Consultant (FBC) to join its Orangetheory team. This senior field leadership role is accountable for overall franchise business performance across an assigned territory of approximately 100–150 studios and 25–50 franchisees. The FBC serves as the primary strategic business advisor for franchisees and partners closely with a Franchise Fitness Consultant to drive revenue growth, profitability, intro acquisition, member retention, and leadership capability. The position is based within the assigned Mid-Atlantic territory, which includes Washington, DC, Maryland, Delaware, North Carolina, and Virginia. It requires up to 65% travel within the territory to visit franchise studios. When not traveling, the FBC works from a remote home office. Purpose Brands describes its culture as fun, fast-paced, and inspirational. It is committed to diversity, equity, and inclusion, and provides equal employment opportunity without discrimination based on legally protected characteristics.

Requirements

1–3 years of multi-unit leadership, franchise business consultant, or small business owner experience.
Proven leadership experience in fitness environments.
Proficiency in Microsoft Office Suite, particularly Word, Excel, PowerPoint, and Outlook.
Strong analytical and business acumen.
Excellent verbal and written communication skills for interacting with various stakeholders.
Associate’s degree or equivalent work experience in a business support role.
Ability to travel up to 65% within the assigned territory.

Nice To Haves

1–3 years of Orangetheory Fitness studio or other boutique fitness experience.
Bachelor’s degree, preferably in Business, Operations, Finance, or a related discipline.

Responsibilities

Own business performance across assigned franchisees, including revenue, profitability, intro acquisition, and retention.
Lead annual and quarterly business planning with franchisees.
Conduct P&L and KPI reviews to identify risks and opportunities.
Coach franchisees on four-wall economics, labor optimization, utilization, and pricing strategies.
Collaborate with Learning & Development teams to develop training programs addressing franchisee performance gaps, opportunities, and operational needs.
Act as the liaison between franchisees and Corporate, ensuring effective communication.
Guide studios through enterprise initiatives, pilots, promotions, and system-wide rollouts.
Review studio compliance, network certification, and brand experience requirements.
Drive adoption, accountability, and measurable outcomes.