Fractional Media & Web Analytics Manager (20 hrs/week)

Northern

23h•Remote

About The Position

Northern is an integrated digital solutions agency specializing in helping leading commercial and public service brands navigate digital change. By leveraging our expertise and deep understanding of our clients’ businesses, we collaborate to design, create, and enable tailored digital experiences that drive growth. We’re hiring a Fractional Media & Web Analytics Manager (20 hrs/week, long‑term contract) to lead end-to-end measurement, tagging, reporting, and CRO across web and paid media —turning data into clear actions that improve conversion and client results. You’ll manage GA4/GTM and paid pixels, automate dashboards, and run A/B tests while partnering closely with media, creative, and client teams. You’ll also drive Monthly Web Ops (audits and fixes) and deliver concise insights and CRO summaries that guide decisions and performance reviews. This is a remote friendly position, for Freelancers in Canada or the USA. The current contract is for 20 hours a week, for a duration of 9 months, high likelyhood for extension, and potential to be able to fill your schedule the rest of the week on other accounts.

Requirements

Bachelor’s degree in Marketing, Business, Data Analytics, or related field.
4+ years in analytics/CRO/digital marketing with a focus on measurement and optimization.
Proficiency with GA4 and GTM; hands-on with media platforms (Google Ads, Meta, LinkedIn).
Strong CRO knowledge and A/B testing methodologies.
Advanced Excel/Google Sheets (pivots, lookups); familiarity with SQL/scripting.
Experience with data viz tools: TapClicks, Looker Studio, Power BI; BigQuery a plus.
Familiar with attribution models and CRM/web integrations.
Exceptional client-facing communication and presentation skills.
Relevant certifications (Google Analytics, Google Ads, Meta Blueprint).

Nice To Haves

CSS/Java
server-side tagging
BI/advanced modeling
Hotjar or Microsoft Clarity

Responsibilities

Dashboarding and reporting: Own TapClicks setup and dashboards; automate, standardize, and QA reporting for media KPIs, conversion trends, and ROI across clients. Deliver actionable insights for planning, optimizations, Monthly Web Ops (top pages, CRO snapshot, behavior trends), and QBRs.
Tool and tag management: Lead GA4/GTM architecture, audits, and ongoing QA; implement and troubleshoot tags, pixels, and integrations. Align tracking and platform pixels (Google, Meta, LinkedIn, etc.) with media strategy; partner with clients/devs on CRM and technical fixes.
CRO and testing: Own the CRO roadmap; design, run, and analyze A/B and multivariate tests across ads, landing pages, and funnels. Prioritize test ideas with clear hypotheses and expected impact; surface device-specific UX insights to improve conversion paths.
Data analysis and trends: Perform deep-dive analysis to identify performance drivers and growth opportunities; translate findings into clear, client-ready recommendations. Support forecasting, budget modeling, and channel mix planning; collaborate with developers to interpret Core Web Vitals/PageSpeed/Lighthouse impacts on CRO and tracking.
QA and troubleshooting: Establish and enforce QA for tags, dashboards, reports, and GA4 events; validate tests pre-launch. Proactively detect and resolve data discrepancies; serve as the escalation point for analytics issues.
Client collaboration: Present analytics insights, CRO results, and testing roadmaps in client meetings and QBRs; align with media strategy. Support Monthly Web Ops with GA4 and CRO findings to inform next steps, QA logs, and test rollouts.
AI-enabled operations: Leverage AI to streamline workflows, enhance analysis, and support decision-making; evaluate and pilot relevant tools. Champion responsible experimentation and ensure ethical use, transparency, and data privacy aligned with agency values.