Fractional Media & Web Analytics Manager (20 hrs/week)

Northern•Toronto, ON

2d•Remote

About The Position

Northern is seeking a Fractional Media & Web Analytics Manager for a 20-hour/week, long-term contract position. This role involves leading end-to-end measurement, tagging, reporting, and CRO across web and paid media. The successful candidate will transform data into actionable insights to improve conversion rates and client results. Responsibilities include managing GA4/GTM and paid pixels, automating dashboards, running A/B tests, and collaborating with media, creative, and client teams. The role also encompasses driving Monthly Web Ops (audits and fixes) and delivering concise insights and CRO summaries to guide decision-making and performance reviews. This is a remote-friendly position for freelancers in Canada or the USA, with a current contract of 20 hours per week for 9 months, a high likelihood of extension, and potential to fill the rest of the week with other accounts.

Requirements

Bachelor’s degree in Marketing, Business, Data Analytics, or related field.
4+ years in analytics/CRO/digital marketing with a focus on measurement and optimization.
Proficiency with GA4 and GTM; hands-on with media platforms (Google Ads, Meta, LinkedIn).
Strong CRO knowledge and A/B testing methodologies.
Advanced Excel/Google Sheets (pivots, lookups); familiarity with SQL/scripting.
Experience with data viz tools: TapClicks, Looker Studio, Power BI; BigQuery a plus.
Familiar with attribution models and CRM/web integrations.
Exceptional client-facing communication and presentation skills.
Relevant certifications (Google Analytics, Google Ads, Meta Blueprint).

Nice To Haves

CSS/Java
server-side tagging
BI/advanced modeling
Hotjar or Microsoft Clarity

Responsibilities

Own TapClicks setup and dashboards; automate, standardize, and QA reporting for media KPIs, conversion trends, and ROI across clients.
Deliver actionable insights for planning, optimizations, Monthly Web Ops (top pages, CRO snapshot, behavior trends), and QBRs.
Lead GA4/GTM architecture, audits, and ongoing QA; implement and troubleshoot tags, pixels, and integrations.
Align tracking and platform pixels (Google, Meta, LinkedIn, etc.) with media strategy; partner with clients/devs on CRM and technical fixes.
Own the CRO roadmap; design, run, and analyze A/B and multivariate tests across ads, landing pages, and funnels.
Prioritize test ideas with clear hypotheses and expected impact; surface device-specific UX insights to improve conversion paths.
Perform deep-dive analysis to identify performance drivers and growth opportunities; translate findings into clear, client-ready recommendations.
Support forecasting, budget modeling, and channel mix planning; collaborate with developers to interpret Core Web Vitals/PageSpeed/Lighthouse impacts on CRO and tracking.
Establish and enforce QA for tags, dashboards, reports, and GA4 events; validate tests pre-launch.
Proactively detect and resolve data discrepancies; serve as the escalation point for analytics issues.
Present analytics insights, CRO results, and testing roadmaps in client meetings and QBRs; align with media strategy.
Support Monthly Web Ops with GA4 and CRO findings to inform next steps, QA logs, and test rollouts.
Leverage AI to streamline workflows, enhance analysis, and support decision-making; evaluate and pilot relevant tools.
Champion responsible experimentation and ensure ethical use, transparency, and data privacy aligned with agency values.