Founding Marketing Lead

Rebar•New York City, NY

2d•Onsite

About The Position

Rebar is building the operating system for commercial HVAC, electrical, and plumbing suppliers and subcontractors. Our AI-powered quoting platform helps distributors and contractors modernize one of the largest and most operationally complex industries in the world. Over the past year, Rebar’s quoting product has scaled to thousands of quotes completed weekly, doubled revenue in 2026, and gained adoption among many of the top suppliers in North America. Fresh off a $14M Series A backed by leading construction technology investors, we’re entering our next phase of growth and expanding our GTM team. The Role We're hiring a Founding Marketing Lead to build and scale Rebar's marketing engine across demand generation, brand, content, campaigns, and market positioning. We believe the commercial construction supply chain is about to undergo a massive AI-driven transformation. Rebar is positioned at the center of that shift — and we see a unique opportunity to become the defining voice of AI in pre-construction. This is a highly hands-on role with broad ownership and direct exposure to company strategy. You'll work closely with the CEO and Head of Sales to shape how Rebar shows up in the market, drives pipeline, and establishes itself as a category-defining company in construction AI. The role is scoped to grow into our Head of Marketing as the team scales. Today, much of our growth is driven by strong market pull, customer referrals, industry relationships, and outbound sales. We're hiring for someone who'll own Rebar's external presence. That means owning how we show up across every channel and every room: the content that earns trust, the events where relationships get built, and the commercial narrative that makes us the obvious call before a demo is even scheduled. The ideal candidate is a highly ambitious, AI-native marketer and operator who thrives in ambiguity, moves quickly from idea to execution, and combines storytelling, experimentation, and automation to drive measurable business outcomes.

Requirements

3+ years of experience in B2B SaaS marketing, demand generation, growth, or GTM roles, ideally at early-stage companies
You've carried a real pipeline number before. Not "supported pipeline." You've owned a marketing-sourced target, missed it, made it back, and can walk us through what worked.
You'll get on customer calls. You work within Attention and sit on live calls, listen to losses, and talk to estimators on the phone. You don't build from a deck or an analyst report.
You speak practitioner, not marketer. You can write for a 55-year-old distributor branch manager. Our ICP smells SaaS marketing copy from a mile out. Expect a writing exercise in the loop — 20 minutes of raw CEO audio in, polished post out.
ABM in execution, not on slides. You've run 1:1 / 1:few / 1:many with an SDR team and adjusted plays in flight.
You know the difference between intent data that's useful and intent data that's noise.
You've fought through bad attribution and built something better.
Event-led pipeline ops. Pre-event outreach cadence, dinners, booth playbook, post-event handoff to sales. This is where marketing either earns the seat or doesn't.
You ship sales enablement on request. One-pager by Tuesday, case study in a week. No "that's a Q3 OKR" energy.
Service mindset to the deal team. In return, the sales team has the same mindset delivering things to you.
Closed-lost obsession. You read every loss reason and feed it back into positioning. Most marketers ignore lost deals — it's where messaging actually gets sharp.

Nice To Haves

AI-native marketer and operator who thrives in ambiguity, moves quickly from idea to execution, and combines storytelling, experimentation, and automation to drive measurable business outcomes.

Responsibilities

Build Rebar's Marketing Engine: Own and scale demand generation across paid acquisition, lifecycle marketing, outbound campaigns, partnerships, events, and growth experiments
Run performance marketing end-to-end across channels like LinkedIn and Google Ads, including audience strategy, creative, landing pages, and attribution
Develop campaigns and programs that drive qualified pipeline and measurable revenue impact
Improve conversion across the funnel through messaging, targeting, experimentation, and optimization
Define Rebar's Voice in the Market: Help establish Rebar as the defining voice of AI in pre-construction and commercial construction supply
Own Rebar's LinkedIn presence across organic and paid, shipping consistent high-quality content including customer stories, product launches, podcast clips, executive POVs, and industry commentary
Build a scalable content engine across thought leadership, product marketing, newsletters, webinars, sales enablement, and educational content tailored to suppliers, estimators, contractors, and operators
Translate customer pain points, workflows, and product capabilities into clear, compelling messaging that resonates with commercial construction teams
Partner with the CEO on a founder-led content program. The CEO commits ~2 hours/week to content collaboration — interviews, raw audio, draft reviews — and shows up for the podcast
Build Customer & Industry Storytelling: Stand up and scale Rebar's customer story and testimonial engine from sourcing and interviews through approvals, publishing, and multi-format distribution
Create high-quality marketing assets that support both brand building and pipeline generation, including case studies, one-pagers, decks, launch materials, demo collateral, and sales enablement content
Launch and scale Rebar's webinar and podcast initiatives across both live and on-demand formats
Support Strategic GTM & Partnerships: Research and identify high-value conferences, trade shows, sponsorships, and industry partnerships aligned with Rebar's ICP
Enable strategic partners with co-branded campaigns, collateral, and partner toolkits
Partner closely with Sales, Product, and Leadership on GTM strategy, product launches, roadmap communication, and market positioning. Cadence with Sales is a weekly pipeline review with the Head of Sales, a shared dashboard for marketing-sourced vs. influenced, and joint ownership of the named account list
Leverage AI to Increase Marketing Velocity: Use AI tooling and automation to accelerate content creation, campaign execution, research, workflow automation, and GTM operations
Build scalable workflows across CRM, enrichment, attribution, lead routing, outbound infrastructure, and lifecycle systems
Experiment aggressively with modern AI-enabled marketing workflows and identify opportunities to create leverage across the GTM stack
Measure and Optimize Performance: Track campaign performance, attribution, pipeline influence, CAC efficiency, and funnel conversion
Run rapid experiments across channels, messaging, creative, and targeting to identify and scale what works