Founding Marketing Lead

Marble Health•New York, NY

2d•$150,000 - $170,000

About The Position

Marble is building the new operating system for youth mental health by connecting schools, therapists, and health plans on a single platform to unlock access to care today and raise the standard of care for tomorrow. Last year, 1 in 10 teens attempted suicide. At the heart of this crisis is a severe lack of access to quality, affordable care. When kids can't get help, problems compound and preventable tragedies follow. Marble partners directly with school counselors to get students into care quickly by connecting them to licensed therapists through the insurance coverage they already have, with no waitlists. We're an early-stage, fast-moving team. The people who join now will shape how we build and what we build. We have channels that are working — cold outreach to counselors, staff workshops — but they have room to grow. You'll take ownership of them, make them perform, and expand into new territory: ed tech partnerships, direct acquisition, and beyond. You'll set clear success metrics before each experiment, analyze results rigorously, and make fast, well-reasoned calls on what to scale. This is Marble's first marketing hire. You'll build the demand gen foundation that drives school partnership growth by getting into the details, moving quickly, and taking full ownership of what you ship. You'll sit at the intersection of growth and execution, with a direct line to leadership and a mandate to build the marketing function from scratch.

Requirements

6+ years of experience in growth, demand gen, or early-stage marketing, with meaningful time at a startup where you built something from scratch
You've been an early or founding marketer before, or played a comparable 0-to-1 role and have results to show for it
You understand SMB and mid-market demand gen: the channels, the unit economics, and the traps
Analytically strong. You can design a clean experiment, interrogate a funnel, and make a fast prioritization call with incomplete data
You've managed contractors or external partners to get things shipped
Low ego and outcome-obsessed with no preferred playbook, just whatever the problem demands
Comfortable moving fast and making decisions without perfect information
Mission-driven and energized by improving access to mental health care for kids

Responsibilities

Own and optimize existing growth channels, including outbound email to school counselors and staff workshop programs
Design and run experiments on new acquisition channels — define the hypothesis, set success criteria upfront, analyze results, and scale or kill accordingly
Build the sequences, messaging frameworks, and targeting infrastructure that make outreach repeatable and scalable
Explore new channels (ed-tech partnerships, paid acquisition, referral programs, and others) and build the investment case for what works
Manage contractors and external vendors to extend capacity without adding headcount
Translate channel performance into clear recommendations for where Marble should invest next