Founding Marketing Lead

Skip•San Francisco, CA

4d•Hybrid

About The Position

Skip is on a mission to make life joyful through powered movement. Movement is a powerful way to build physical, mental and social health. Yet it is elusive for 2 billion people due to age, injury, or disability. We are building products that will restore mobility for millions and enable a new frontier of joyful movement experiences. We want to build a future where a grandparent can easily outrun their grandkids and no one is left behind at the trailhead. Skip is a 22-person early-stage start-up that spun out of Google X in 2023. With deep cross-disciplinary expertise and key partnerships (e.g. with Arc’teryx) we are uniquely positioned to launch the first commercially successful wearable robotic device, MO/GO, develop a platform to launch future Movewear products, and transform millions of lives in the coming years. We have strong organic interest in MO/GO, a growing list of First Movers who have reserved their spot, and a product that consistently converts people the moment they try it. What we need now is someone who can build the engine that turns that interest into orders at scale — the content, the pipeline, the customer relationships, and the infrastructure that holds it all together. Content is not a support function at Skip, it is the brand. But great content without a conversion system behind it is just noise. This role owns both: the story that makes people feel something about movement and about Skip long before they are ready to buy, and the infrastructure that captures that interest and moves it toward a decision. This role requires someone who can operate across the full customer journey. You will need sharp editorial instincts, strong analytical judgment, and the ability to build systems that work while you are focused on something else. You should know how to tell a compelling story that is emotion-led and human-first, and build an audience that is ready to convert. What you will build here compounds; the customer knowledge, the conversion infrastructure, the brand voice. It becomes the foundation for everything that follows, including the next movewear products.

Requirements

8+ years of experience in lifecycle marketing, content marketing, or a role that required you to build and execute conversion infrastructure from scratch…someone who thinks strategically but isn't afraid to write the emails, build the flows, and own the channels themselves!
Experience owning marketing for high-value, considered consumer products - vehicles, furniture, premium outdoor gear…categories where a customer spends weeks or months in the decision-making phase
Strong editorial instincts and the ability to tell a powerful, emotional consumer brand story
Experience managing creator or influencer relationships with genuine care
Experience managing multiple contractors at once or a small team
Comfortable working with a CRM and building automated flows
Sound judgment about what can be published and what cannot, and the confidence to hold that line with creators and partners
Ability to work from our San Francisco Bay Area office ~3 days/week and travel occasionally for demo stops

Nice To Haves

You have managed embargoed content before and understand how to build toward a coordinated release without losing momentum in the meantime
Experience with Front, HubSpot, Klaviyo, or similar CRM and email platforms
You hike, trail run, ski, cycle, or do something that means you understand who MO/GO is for and why it matters
You have a genuine point of view on what makes content feel human versus manufactured. You understand the difference between produced content and content that feels real, and you know which one actually converts
Familiarity with Meta and YouTube ad creative, not running campaigns, but knowing what makes a good one

Responsibilities

Content strategy and creation
Steward Skip's brand voice and POV
Develop and execute a content strategy that drives awareness and orders
Own Skip’s social presence on Instagram: action shots, testimonials, movement stories, and behind-the-scenes moments that keep the brand warm and the audience growing
Build and manage a content library including embargoed assets that will release in a coordinated wave at our major media event closer to ship date
Brief creators, contractors, and the internal team on what can be published now and what needs to wait
Work with our Head of GTM to develop the paid ad creative brief, sourcing footage and framing the emotional story for Meta and YouTube campaigns
Seed early UGC by identifying and nurturing power users and brand advocates ahead of the community program that launches post-ship
Creator program management
Identify creators who speak authentically to our target audience
Build genuine relationships rather than transactional ones, because the best creator content comes from people who actually believe in the product
Manage creator logistics including briefing, NDA and content rights, experience coordination at demo stops, and content timelines
Maintain unique tracking links per creator so we can measure assisted conversions accurately
Conversion pipeline and lifecycle marketing
Own the end-to-end order funnel from intent capture to committed First Movers (early customers)
Build and manage our founding member email sequences: welcome flow, nurture cadence, tour announcements, and the urgency campaign ahead of shipping
Maintain our CRM, including contact tagging, list segmentation, pipeline tracking, and automation flows
Strong analytical instincts. You can report on what's working, identify what isn't, and translate content performance into business results
Optimize landing pages for conversion in partnership with our Head of GTM
Track and report on funnel metrics weekly: intent list growth, email open and click rates, and pre-order conversion by channel
Demo tour support
Support the GTM and UX team on demo stop coordination, with a focus on attendee communication and on-site content capture
Ensure every demo stop generates usable content: emotional testimonials, movement footage, and attendee stories that feed both the social calendar and the library
Own the post-demo follow-up sequence so that every attendee receives a timely, thoughtful email that moves them toward a pre-order