Founding Sales Lead

Avomind•Toronto, ON

7h•Remote

About The Position

Our client is seeking a Sales Lead to drive new business growth. This is a full-cycle sales role for an experienced seller who can personally close business, build a repeatable outbound motion, and help shape the go-to-market strategy for a high-growth AI product. The role involves owning the sales process from prospecting through close and customer handoff. As one of the first commercial hires, this individual will have significant influence on positioning, pricing, sales process, and go-to-market strategy. The Sales Lead will collaborate with executive leadership and cross-functional teams including Product, Partnerships, Marketing, and Customer Success. This position is ideal for someone who thrives in a builder environment, is energized by a product that demonstrates its value quickly, and desires ownership over outcomes.

Requirements

3 to 5+ years of proven success in B2B SaaS new business sales, with a strong track record of closing.
Strong hunter mentality: comfortable with outbound prospecting and generating your own pipeline, not reliant on inbound leads.
Experience managing a full sales cycle from first contact through contract execution.
Confident running discovery calls and solution-based sales conversations that connect product capabilities to business outcomes.
Experience building or materially improving a sales motion: process, messaging, cadence, and forecasting.
Strong communication, presentation, and relationship-building skills.
CRM experience (HubSpot, Salesforce, or equivalent).
Self-motivated, goal-driven, and comfortable working autonomously in a fast-paced, evolving environment.

Nice To Haves

Experience selling in marine management, storage systems, dealership platforms, or adjacent verticals is a strong plus.
Experience selling AI, automation, or voice/conversational technology products.
Experience in vertical market software or operationally complex environments where the buyer is an operator, not a tech team.
Startup or early-stage SaaS experience where you had to build the motion, not just run it.

Responsibilities

Own the full sales cycle: prospecting, discovery, demos, proposals, negotiation, and close.
Build and maintain a target account strategy by segment and customer profile.
Clearly articulate the ROI, efficiency gains, and revenue impact of AI-powered call handling and booking automation.
Seamlessly transition new customers to onboarding and Customer Success for activation and first value realization.
Lead outbound strategy and execution across calls, email, LinkedIn, and industry events.
Develop and iterate on talk tracks, competitive positioning, objection handling, and demo structure.
Establish pipeline creation targets and inspection routines that translate activity into predictable results.
Create repeatable playbooks covering segments, sequences, cadences, and qualification criteria.
Share structured customer insights and market feedback with Product and leadership to inform roadmap, pricing, and packaging decisions.
Maintain accurate pipeline, activity tracking, and forecasting in CRM (HubSpot).
Consistently meet or exceed monthly and quarterly KPIs across outreach, demos, pipeline, and revenue.
Coordinate with Partnerships and Marketing to leverage partner channels and campaigns for pipeline generation.