Founding Marketer

Spur•New York, NY

6d•$160,000 - $210,000•Hybrid

About The Position

Spur is seeking a Founding Marketer to build its marketing engine from the ground up. This role will work directly with the founders and partner closely with the sales team to own how Spur is perceived in the market. The company aims to establish validation systems as a new category, positioning Spur as the leader. The position is highly hands-on, requiring the individual to define messaging, distribution channels, build execution systems, measure results, and iterate. Spur's product uses AI agents to automate the testing and validation of digital experiences for companies, replacing manual testing processes and providing faster, broader coverage with increased confidence.

Requirements

Roughly 5–8 years of marketing experience, ideally in B2B SaaS, e-commerce technology, AI, or another fast-moving technology company.
Experience as an early marketing hire, a #1 or #2 marketer at a startup, or a highly autonomous individual contributor ready to own the function.
Exceptional writing and storytelling skills; ability to translate complex technical products into clear, compelling ideas.
Deep interest in content and distribution.
Understanding of modern SEO and evolving discovery through AI tools and GEO.
Comfort with growth and performance marketing fundamentals; ability to run experiments or manage specialists.
Ability to partner closely with sales and view marketing as a revenue driver.
Analytical skills to measure what's working without needing perfect attribution before making decisions.
Comfort moving between strategy and execution.
Thrives in the ambiguity and pace of an early-stage startup and prefers creating the playbook.
Experience marketing to e-commerce or consumer brands is a plus.
Speaks the language of the customers Spur serves is a plus.

Nice To Haves

Bonus points if you’ve marketed to e-commerce or consumer brands and already speak the language of the customers we serve.

Responsibilities

Own Spur’s content and point of view, developing a distinctive content strategy.
Turn customer insights, product expertise, market trends, and original ideas into compelling content across various channels.
Build a consistent publishing engine from ideation through distribution and measurement.
Partner closely with founders to translate their expertise and customer conversations into content.
Develop customer stories that highlight Spur's marquee brands.
Help establish validation systems as a new category and position Spur as the defining company.
Develop messaging and narratives that expand market understanding beyond traditional QA and testing.
Own how Spur communicates its differentiation as AI changes software development and buyer discovery.
Stay close to customers, prospects, competitors, and the market to refine positioning.
Own Spur’s website as a growth channel, including messaging, landing pages, customer stories, conversion, and experimentation.
Build and execute SEO and GEO strategy.
Develop content around customer questions to create a durable organic acquisition engine.
Ensure Spur’s digital presence reflects the quality and ambition of the product.
Partner with sales as a GTM partner, building campaigns and content to create demand and move deals forward.
Develop sales enablement and customer proof materials.
Experiment with paid and organic acquisition channels, measuring results and scaling opportunities.
Build the measurement foundation to understand marketing's contribution to pipeline and revenue.
Set the strategy, priorities, metrics, and operating cadence for marketing at Spur.
Decide on resource allocation (self-build, contractors, agencies, future team growth).
Run fast experiments, learn from the market, and continuously refine the approach.
Help shape the future of marketing at Spur.