Founding Revenue Marketer

LanceDB

7d • $178,000 - $200,000

About The Position

LanceDB is seeking its first Revenue Marketer to establish the demand generation engine from scratch. This is a foundational, hands-on role where you will be responsible for marketing efforts that convert LanceDB's technical reputation and open-source traction into an enterprise pipeline, with a primary focus on account-based marketing (ABM). You will collaborate directly with the founders and the early sales team to define the ABM strategy and how marketing can maximize revenue generation for Sales. This position is suited for an individual who is motivated by building in an ambiguous environment, comfortable with tasks ranging from designing 1:1 ABM plays and setting up the marketing technology stack to instrumenting pipeline reporting and shaping go-to-market strategy. You will not inherit established playbooks, teams, or technology stacks, offering a unique opportunity for a marketer eager to build and innovate.

Requirements

• Thrive in a fast-paced, startup environment and enjoy working with high-caliber teams.
• 7-10 years of experience in B2B marketing for technical products, with significant expertise in ABM and revenue marketing.
• Demonstrated success in sourcing and influencing enterprise pipeline through account-based campaigns.
• Hands-on experience building or scaling marketing motions at an early-stage or high-growth startup.
• Proven ability to own campaign execution end-to-end without extensive team support.
• Proficiency in the full martech and ABM stack, including tools for CRM/automation (e.g., HubSpot), signals (e.g., Common Room), workbenches for enrichment and automation (e.g., Clay), digital and physical advertising, OSS usage intelligence, and customer journey intelligence.
• Strong analytical skills with the ability to use data to inform decisions and adapt strategies.
• Thoughtful use of AI as a marketer to improve and streamline work.
• A foundation-builder's mindset, motivated by creating process, content, and measurement where they are currently lacking.
• Excellent communication skills, capable of partnering with founders and GTM leadership in a small, high-ownership team.
• Experience in AI companies, databases and data infrastructure, developer tools, or other products for technical practitioners.

Responsibilities

• Build and own the revenue marketing function from strategy and campaigns to content and reporting, with a core focus on 1:1, 1:few, and 1:many account-based marketing.
• Develop segmentation, prioritization, and marketing strategies for the core Ideal Customer Profile (ICP) and target account list, ensuring marketing efforts reach the most critical accounts in collaboration with RevOps and Sales.
• Design and execute customized, omnichannel marketing plans for key accounts, delivering highly relevant experiences, content, and programs to nurture new opportunities and expand within existing accounts.
• Manage regular account planning meetings with Sales and RevOps to review priority accounts, identify deal blockages, and determine marketing's next steps.
• Independently create assets for ABM campaigns, including landing pages, email sequences, and LinkedIn creative.
• Leverage the open-source community and product usage signals (e.g., GitHub, docs, self-serve) to identify high-intent accounts not currently targeted by existing programs.
• Collaborate with Revenue Operations to establish the marketing technology stack (CRM data hygiene, ABM/attribution tools, advertising, email, analytics) and the reporting mechanisms to demonstrate impact.
• Partner with the team responsible for alliances to drive co-marketing initiatives that expand reach and increase account penetration.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed