Founding Marketer

Kernel•San Francisco, CA

12d•Remote

About The Position

Kernel provides fast, open-source infrastructure for AI agents to use the internet. Our API allows developers to instantly spin up secure browsers and automate anything on the web. We handle complex problems like agent x user credentials, autoscaling, bot detection, and human-in-the-loop workflows. Our product is used by teams at Cash App, Vercel, Framer, and over 5000 developers for tasks such as QA automation, RPA, virtual assistants, and CUA RL environments. We have raised $22M from prominent investors and individuals in the tech industry. This role is for our founding marketer, who will own and further develop existing marketing efforts, as well as establish new ones. The ideal candidate will identify future marketing needs and execute on them.

Requirements

5+ years of marketing experience, including product marketing and depth in at least one other area like content or growth
Startup experience at a Series A–C company, ideally with 0 → 1 experience
Track record of developing creative concepts that resonate with developers or technical buyers
Understanding of how to market to developers and technical buyers
Comfortable being hands-on: writing copy, running campaigns, and analyzing results
A creative vision for content and visuals that excite developers
Bias to action, interest in building lightweight processes, and comfort with ambiguity
Experience using AI daily in your normal workflow

Nice To Haves

DevTools experience
Being a developer yourself
Experience with video filming and editing (or interest in learning)

Responsibilities

Plan and run product launches, from developing a strategy to creating visual assets and writing the copy
Develop content that speaks to developers, like case studies, technical deep dives, and benchmarks
Talk to customers regularly, feed market insights back to the team, and use learnings to improve positioning and content
Build sales enablement material like decks and one-pagers
Experiment with marketing initiatives, analyze results, and discontinue ineffective strategies
Own our presence on X and LinkedIn, and identify other platforms where developers are active