Founding Marketer

MintMCPSan Mateo, CA
Onsite

About The Position

MintMCP is seeking a Founding Marketer to own the company's growth strategy. This role involves converting heavy inbound leads into measurable, repeatable pipeline across both self-serve and sales-assisted motions. The Founding Marketer will be responsible for positioning the product for a technical buyer, driving demand generation through SEO, AEO, paid channels, and content. They will also manage a webinar series, execute campaign experiments, build outbound strategies in collaboration with the AE team, and own the entire lifecycle from signup to pipeline generation. Key performance indicators include channel performance, Customer Acquisition Cost (CAC), payback period, and forecasting. A unique aspect of this role is the orchestration of AI agents to handle research, enrichment, sequencing, follow-up, content drafting, and reporting, allowing one marketer to achieve the output of a traditional team. The role requires a senior growth marketer with the ability to set the message, identify high-leverage opportunities, instrument the funnel, and utilize agents for execution. The day-to-day involves analyzing the funnel, identifying bottlenecks, designing and launching experiments rapidly, and analyzing results. This position reports directly to the CEO and collaborates with the GTM team. The role is in-person in the San Francisco Bay Area.

Requirements

  • Built a growth marketing function from zero.
  • Turned messy demand into measurable pipeline at an early-stage B2B company (ideally dev-tools, infra, or security) and can point to the number.
  • Real positioning and messaging instincts for a technical buyer.
  • Ability to hold a conversation with engineers, security leaders, and AI leaders, and turn it into content and campaigns that land.
  • Run demand across multiple channels (mix of SEO, AEO, paid, lifecycle, and content) and know how to pick the next lever.
  • Run both a self-serve PLG motion and a sales-assist motion into a buying committee.
  • Own the numbers; fluent in attribution and funnel analytics.
  • Ability to model CAC, payback, and a forecast the team can plan against (or partner well with whoever owns it).
  • Deeply AI-native and already use agents to multiply yourself.
  • Built or directed agentic workflows, not just used AI tools.
  • Excited to run a fleet of agents as your team instead of hiring one.
  • Thrive before the playbook exists: decide what matters, ship within hours, measure what happened, and change direction without a mature org around you.

Nice To Haves

  • Stood up outbound that worked, partnering closely with AEs on targeting, messaging, and sequencing.
  • Experience taking a product upmarket, or repositioning and repricing one.
  • Built this once already at an AI-native company.
  • Field marketing or events experience.

Responsibilities

  • Own how MintMCP grows.
  • Turn heavy inbound into measurable, repeatable pipeline across self-serve and sales-assisted motions.
  • Own positioning for a technical buyer.
  • Drive demand generation across SEO, AEO, paid, and content.
  • Run a webinar series and a steady stream of campaign experiments.
  • Build outbound from the ground up with the AE team.
  • Own the lifecycle that turns signups, trials, and security reviews into pipeline.
  • Own the numbers: channel performance, CAC, payback, and forecast.
  • Orchestrate a fleet of agents to do research, enrichment, sequencing, follow-up, content drafts, and reporting.
  • Look at a messy funnel, find the bottleneck, design the experiment, ship it the same day, and read the data the next morning.
  • Report to the CEO and work across the GTM team.

Benefits

  • Competitive compensation and meaningful equity.
  • The room to define how a fast-growing infrastructure company goes to market, and to build the first AI-native growth engine from scratch.
  • Direct access to the CEO, customers, and product direction.
  • Health benefits, on a team that puts family and health first.
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