Founding GTM

Variant • New York, NY

2d

About The Position

Variant is building an adaptive web layer for consumer brands. Backed by a16z and other Silicon Valley investors, the company is growing quickly and works with brands including Foot Locker and Wonderskin. Its vision is for websites to adapt in real time to each visitor, creating personalized and immersive experiences.

The Founding GTM will help build Variant’s go-to-market engine from the ground up. Working directly with the founders, this role will sell to leading consumer brands, close new business, build pipeline, refine the sales motion, and develop strategic partnerships that accelerate distribution. The role will also help shape the company’s go-to-market strategy.

Requirements

• A strong track record of opening doors, running sales processes, and closing new business.
• Ability to move quickly, create structure from ambiguity, and work without a predetermined playbook.
• Strong relationship-building skills and ability to sell strategically, not only transactionally.
• Excellent discovery, communication, follow-up, and deal discipline.
• High ownership, urgency, low ego, and serious attention to detail.
• Enthusiasm for working directly with founders and building the go-to-market function from zero to one.

Responsibilities

• Own sales processes from discovery through close.
• Close new business with leading consumer brands.
• Generate and develop qualified pipeline.
• Build partnerships with agencies, platforms, technology partners, and ecosystem players.
• Partner with the founders on strategic and founder-led deals.
• Bring market feedback into product, positioning, pricing, and go-to-market strategy.

What This Job Offers

• Job Type: Full-time
• Education Level: No Education Listed