Founding GTM Lead

GovSignals•New York, NY

1d•$140,000 - $190,000•Hybrid

About The Position

GovSignals is seeking a Founding GTM Lead to build and scale its growth function. This role involves working directly with the founding team to own the AI-native GTM engine, encompassing messaging, campaigns, and the underlying operational infrastructure. The ideal candidate is an AI-native marketer who excels at building systems and leveraging AI tooling for automation and efficiency. This position requires a hands-on approach, with the ability to perform the work of a larger marketing team through the implementation of LLM-driven workflows and modern automation tools. The growth has historically relied on word-of-mouth and in-person interactions, and this role is pivotal in evolving the GTM strategy to incorporate advanced AI capabilities.

Requirements

3–8 years in marketing, growth, or GTM, preferably at early-stage or high-growth startups.
AI-native workflow builder with experience shipping real automations across multiple platforms and using LLMs for enrichment, personalization, classification, and writing.
Proficiency with APIs, even without writing production code.
Proven ability to design and scale a marketing system from scratch, including automation, attribution, and integrations.
Skilled at translating technical product details into customer-facing narratives that drive conversion.
Comfortable working across automation builders, CRMs, Notion, and sales pitches.
Must be a U.S. citizen or U.S. Person due to government work.

Nice To Haves

Experience building agentic outbound or AI-driven content operations.
Background in growth marketing, product marketing, or demand generation.
Experience marketing AI/ML, developer tools, or SaaS products.
Familiarity with GovTech, compliance, or federal contracting ecosystems.
Background in government contracting, the military, or the intelligence community.

Responsibilities

Build the AI-powered GTM engine, including enrichment pipelines, LLM-driven personalization, and agentic outbound using various automation tools.
Run high-velocity growth experiments on messaging, channels, and ICPs, with a focus on daily shipping, weekly measurement, and data-driven decision-making.
Translate complex technical AI concepts into clear, compelling customer-facing narratives through decks, demos, one-pagers, case studies, and landing pages.
Design and execute end-to-end marketing campaigns, including email sequences, paid/social media, webinars, conference activations, and ABM plays targeting federal primes, Fortune 500 contractors, and government agencies.
Own key GTM metrics such as CAC, LTV, and funnel conversion, building dashboards and refining strategy based on data.
Partner with product, sales, and deployment teams to ensure GTM programs align with ICPs, sales workflows, and product offerings.