Founding GTM Lead

Moda • San Francisco, CA

9d

About The Position

We're looking for our first GTM hire to help us build and scale how we find, win, and grow customers. This is a hands-on role for someone who enjoys talking to customers, shaping messaging, testing new ideas, and building the GTM engine from the ground up. As our Founding GTM Lead, you'll work directly with the founders to define our go-to-market strategy while also executing it yourself. You'll be our first commercial hire, helping us discover what works, build repeatable processes, and create the foundation for future growth. This is an ideal role for someone who loves wearing multiple hats and wants significant ownership in an early-stage company.

Requirements

• You've done some type of sales before, whether that's outbound, account management, business development, founder-led sales, or solution selling.
• You also have a background in design, consulting, or another client-facing problem-solving discipline. You know how to understand customer needs, communicate clearly, and turn ambiguity into action.
• Have experience in sales, business development, partnerships, or another customer-facing role.
• Have a background in design, consulting, strategy, or another role where you've solved complex customer problems.
• Enjoy talking to customers and are naturally curious about how businesses make decisions.
• Are comfortable with ambiguity and excited to build systems from scratch rather than inherit them.
• Can switch between strategy and execution without hesitation.
• Have strong communication skills and can simplify complex ideas.

Nice To Haves

• Want to be an early employee with meaningful ownership and influence.

Responsibilities

• Running outbound campaigns and generating new customer conversations.
• Leading discovery calls, demos, and early sales conversations.
• Working closely with customers to understand their workflows and pain points.
• Refining positioning, messaging, and pricing based on customer feedback.
• Building repeatable GTM processes, playbooks, and CRM workflows.
• Collaborating with product and design to ensure customer insights shape what we build.
• Experimenting across channels to identify scalable growth opportunities.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed