Founding Growth Lead

Tandem•San Francisco, CA

2d•Remote

About The Position

Tandem is an AI copilot that lives inside any software product, guiding users, answering questions, and completing actions for them. We aim to eliminate ignored documentation, support tickets, and user frustration. Our solution is deployed at scale-ups like Aircall, Qonto, and Spendesk, delivering real results such as a 20% increase in activation and conversion, and a 50% reduction in support tickets. We are a seed-stage company with a team of 5, backed by Tribe Capital, K5, and former Looker founders. The market context is that in a few years, every company will have AI copilots in their products to assist users, representing a market of hundreds of billions in revenue. Leading companies like Notion, Hubspot, Airtable, and Zapier have already embraced this trend, and Tandem aims to spearhead this initiative for others. This role is for our first growth hire. You will report directly to the CEO (based in SF) and be responsible for end-to-end demand generation. Sales and SDR functions are already covered; your role is to be the engine that feeds them qualified opportunities. Your primary goal is to generate 50+ qualified demos per month.

Requirements

Former founder strongly preferred.
Experience in growth, content, or go-to-market roles (1-5 years).
Track record of driving measurable results at early-stage companies.
Ability to write copy that converts.
Comfortable with Figma/Canva/basic video editing.
Experience running successful launches.
Understanding of how to build and leverage networks.
Experience recruiting creators, managing influencer relationships, or building ambassador programs.
Ability to create playbooks that others can replicate.
Daily use of AI tools and understanding of AI buyers.
Technical savviness in SEO, SEM, analytics, and tracking.
Ability to use no-code tools to create solutions.
Ability to drive results without large budgets, growing something from zero with creativity and hustle.
Genuine care about how people experience software and an obsession with the problem space.

Nice To Haves

Former founder

Responsibilities

Design and execute strategies to fill the pipeline, owning the full funnel from awareness to booking.
Create high-performing lead magnets that drive inbound leads.
Build Tandem's presence across LinkedIn, X, and communities.
Create content that converts, including written, visual, and video formats (short-form for LinkedIn, TikTok, YouTube).
Run product launches (e.g., Product Hunt).
Manage the CEO's LinkedIn/X presence.
Recruit and enable a network of mini-creators, influencers, and entrepreneurs to amplify Tandem's reach.
Build repeatable playbooks for network members to execute.
Create a flywheel where our best users become our best evangelists.
Identify and nurture agencies and consultants who can implement Tandem for their clients.
Help agencies and consultants succeed and turn them into a scalable distribution channel.
Set up the marketing tech stack, tracking, SEO/SEM, paid channels, and website optimization.
Lead strategic initiatives including partnerships, marketing events/webinars, and new channel experimentation.
Eventually build your own team.