Founding Growth Manager

Joon • San Francisco, CA

2d • Hybrid

About The Position

Joon is an integrated behavior improvement platform for kids, starting with behavior disorders like ADHD, autism, anxiety, and depression. In Joon, kids access a game-based digital therapeutic where they level up when they do real-life behaviors that are managed by parents and clinicians. After launching Joon in January 2022, focused on kids with ADHD and Autism, we’ve already reached over 20K active paying subscribers. We’ve raised over $6M in funding from top investors. As the founding member of our growth marketing team, you'll lead our paid marketing program to drive new users to Joon's platform. You'll own our paid channels and help set the direction of our overall marketing efforts. You will be instrumental in executing our growth roadmap by rapidly experimenting with our creative messaging, identifying new opportunities to scale through data, and building on our online brand with our users. You’ll also play a critical role in building Joon's brand voice and positioning. This role is full-time and SF candidates are strongly preferred (but not mandatory). Joon has an office in the heart of downtown San Francisco, 2 blocks from the ferry building and Salesforce Park.

Requirements

• 4-8 years of direct experience running paid growth marketing campaigns at a high-growth start-up.
• Demonstrated experience running Meta, TikTok, and ASA Platforms
• Deep expertise with A/B and multivariate experimentation to optimize and improve performance on digital channels.
• Thrive in a fast-moving environment and are not intimidated by ambiguity or change.
• Enjoy new challenges and jump in headfirst when facing an issue.
• Take a highly analytical and iterative approach to performance marketing and decision-making.
• Previous experience growing a social media profile organically to a large number of engaged followers
• Take pride in being reliable and hitting deadlines, and you hold yourself to a standard of excellence.

Nice To Haves

• Scaled growth in the parenting consumer or digital health space
• Google, Pinterest

Responsibilities

• Own Joon's paid marketing strategy and manage the day-to-day execution of our growth marketing program - primarily through paid social and search.
• Drive creative strategy and work with design partners and contractors to develop new creative tests and iterate on best-performing campaigns.
• Lead data-driven experimentation and testing to deepen the growth team’s understanding of a customer’s path from prospect to active user.
• Gain insights to inform creative and social strategy through customer and social feedback, experimentation, and a strong understanding of our patients.
• Create reports and dashboards to communicate channel performance (at the campaign and ad creative level) and develop new strategies based on your findings.
• Seek opportunities to expand to new marketing channels based on data and insights gained from your experimentation and analysis.
• Develop and implement organic marketing campaign strategies, including TikTok/Reels, SEO, and general content marketing
• Work closely with the co-founders and product teams to align growth strategies with overall business objectives and foster seamless collaboration.

Benefits

• Competitive base salary and stock options
• Unlimited Vacation Policy and Company-wide Holidays (federal holidays and extended winter break)
• Full Health and Dental Insurance Coverage
• Relocation Stipends

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed