Founding Growth Lead

Unusual Ventures•New York, NY

1d•$120,000 - $180,000•Hybrid

About The Position

GovSignals is seeking an AI-native marketer to serve as their Founding Growth Lead. This role involves building and owning the AI-native Go-To-Market (GTM) engine for the company, which provides an AI system for government contracting. The lead will work closely with the founding team across product, sales, deployment, and platform to scale GovSignals' reach through messaging, campaigns, and operational infrastructure. This position is for someone who enjoys building systems and leveraging AI tooling for marketing automation, rather than relying on traditional agency models. The growth lead will be responsible for translating technical AI concepts into compelling narratives and executing end-to-end campaigns. They will also define and track key metrics like CAC, LTV, and funnel conversion, and ensure GTM programs align with company objectives.

Requirements

3+ years in marketing, growth, or GTM, ideally at early-stage or high-growth startups.
Direct experience working with federal agencies, government contractors, or organizations supporting the federal government.
Proven ability as an AI-native workflow builder, with experience shipping real automations across multiple platforms and using LLMs for enrichment, personalization, classification, and writing.
Experience with APIs, even without writing production code.
Demonstrated experience as a system builder, having designed and scaled a marketing system from scratch (automation, attribution, integrations).
Ability to translate technical product details into customer-facing narratives that drive conversion.
Versatility to work comfortably in automation builders, CRMs, documentation tools (like Notion), and sales pitches.
Must be a U.S. citizen or other U.S. Person due to government work.

Nice To Haves

Experience building agentic outbound or AI-driven content operations.
Background in growth marketing, product marketing, or demand generation.
Experience marketing AI/ML, developer tools, or SaaS products.
Familiarity with GovTech, compliance, or federal contracting ecosystems.
Background in government contracting, the military, or the intelligence community.

Responsibilities

Build the AI-powered GTM engine, including enrichment pipelines, LLM-driven personalization, and agentic outbound using various AI and automation tools.
Run high-velocity growth experiments on messaging, channels, and Ideal Customer Profiles (ICPs), with a focus on daily shipping and weekly measurement.
Translate technical AI capabilities into compelling customer-facing narratives through decks, demos, one-pagers, case studies, and landing pages.
Design and execute end-to-end campaigns, including email sequences, paid/social media, webinars, conference activations, and Account-Based Marketing (ABM) plays.
Own key GTM metrics such as Customer Acquisition Cost (CAC), Lifetime Value (LTV), and funnel conversion, building dashboards and refining strategy based on data.
Partner with product, sales, and deployment teams to ensure GTM programs align with ICPs, sales workflows, and product offerings.