Founding Growth Marketing Lead (AI-Native)

Arcessio

5d•$160,000 - $185,000•Remote

About The Position

We’re looking for one of our earliest commercial hires. This isn’t a traditional marketing role. You’ll build the commercial foundation of the company — from our brand and market narrative to the AI-powered growth systems that scale them. Working directly with the founders, you’ll define how Arcessio is discovered, trusted, and adopted by engineers and enterprise manufacturers alike. If you’re excited about building systems from scratch, experimenting relentlessly, and using AI to multiply your impact, we’d love to meet you.

Requirements

Exceptional writer with outstanding judgment, taste, and storytelling ability.
Uses AI as a force multiplier — not a replacement for original thinking — and understands the difference between AI-generated content and genuine thought leadership.
Experience building AI-powered workflows that automate repetitive work, improve quality, and dramatically increase execution speed.
Comfort moving quickly, experimenting often, and building systems rather than simply managing campaigns.
Analytical, resourceful, and excited to challenge conventional marketing approaches.
Thrives in an early-stage startup where priorities evolve quickly and everyone builds.
AI-native experience: Constantly exploring new models, tools, agents, and workflows.
Deep hands-on experience with leading AI platforms such as ChatGPT, Claude, Gemini, Perplexity, Cursor, Lovable, Midjourney, Runway, ElevenLabs, Descript, n8n, and Zapier.
Knows how to combine AI tools into scalable workflows, automations, and AI-powered systems that dramatically increase the speed, quality, and effectiveness of marketing execution.

Nice To Haves

Experience with additional AI-first platforms such as Canva AI, Adobe Firefly, Figma AI, HeyGen, Synthesia, Clay, HubSpot AI, Notion AI, or comparable technologies.
Product-led growth (PLG) companies where marketing and product drove customer acquisition.
Marketing technical products to engineers, developers, or other highly technical buyers.
AI, developer tools, cybersecurity, infrastructure software, robotics, manufacturing technology, CAD, industrial software, or similar technical markets.
Building marketing functions from the ground up in an early-stage startup.
Examples of AI-powered workflows, automations, or systems you’ve built that significantly improved marketing effectiveness, accelerated execution, or created measurable business impact.
Show us something you’ve built — we’re more interested in your curiosity and creativity than a perfectly polished résumé.

Responsibilities

Build and evolve Arcessio’s brand, positioning, messaging, and category narrative.
Own our website, landing pages, and conversion strategy to turn visitors into engaged users and customers.
Create original thought leadership across blogs, LinkedIn, videos, webinars, podcasts, presentations, customer stories, and industry content. We value original insight over AI-generated noise.
Design and build AI-powered marketing systems, automations, and workflows that enable a small team to perform like a much larger organization.
Own SEO, AEO (Answer Engine Optimization), SEM, paid search, email marketing, marketing automation, and analytics.
Launch and optimize campaigns across LinkedIn, Reddit, engineering communities, and other channels where technical buyers learn and collaborate.
Lead product marketing, including launches, competitive positioning, case studies, sales collateral, and customer storytelling.
Build a product-led growth engine that attracts engineers through our platform while supporting enterprise sales into industrial companies and the U.S. Department of Defense.
Own Arcessio’s event strategy, including trade shows, conferences, webinars, and customer events — driving pre-event outreach, meeting generation, partner engagement, and post-event pipeline conversion.
Continuously measure, experiment, and optimize every stage of the customer journey through data-driven decision making.