Fitness Director

Crunch Fitness - JFF North America•Richmond, VA

6d•$35,000 - $100,000

About The Position

The Fitness Director is a salaried exempt leadership role focused on increasing participation in and retention of paid Personal Training services. The role achieves this by managing and coaching the CrunchOne Kickoff sales process, overseeing delivery of personal training, and guiding members through their personal training and paid-programming journey. The Fitness Director communicates and upholds company standards and leads by example, ensuring the team consistently meets expectations for punctuality, dress code, friendliness, and cleanliness. The position’s primary focus is leadership and business development; client servicing is limited to no more than five personal training clients, with remaining scheduled hours devoted to sales, coaching, member engagement, trainer development, operational execution, and department growth. The stated schedule is Monday through Friday, 9:00 AM–6:00 PM or 10:00 AM–7:00 PM based on club needs, plus a half day on the last Saturday of each month for closeout and events. Duties and responsibilities may change at any time.

Requirements

Leadership and business development capability.
Ability to meet and exceed client acquisition and retention goals.
Ability to coach and develop personal trainers in sales and service delivery.
Ability to hire, train, and manage qualified Personal Trainers.
Ability to administer Personal Training services, track goals and measurements, design programs, and prepare progress reports.
Ability to maintain business performance reports and communicate improvement plans to the General Manager.
Compliance with the company uniform policy.

Responsibilities

Meet and exceed new client acquisition and existing client retention goals.
Sell directly by performing CrunchOne Kickoffs.
Coach, role-play, and guide personal trainer direct reports on selling.
Manage schedules and direct resources based on key performance indicators.
Ensure proper execution and communication of the Client Journey, especially during members’ first 90 days.
Ensure Personal Trainers deliver high-quality programs supported by a scientific rationale.
Hire, train, and manage a team of qualified Personal Trainers.
Meet with direct reports to review performance and provide direction, motivation, and guidance toward individual and company goals.
Limit personal client servicing to no more than five personal training clients and devote remaining scheduled hours to sales, coaching, member engagement, trainer development, operations, and department growth.
Enforce the uniform policy: Crunch polo, black pants or shorts, and Crunch nametag.
Ensure accurate administration of Personal Training services, including use of the Enhance program, goal and measurement tracking, program design, and progress reports.
Maintain reports and data that provide clarity into business performance.
Communicate takeaways and improvement plans to the General Manager.
Uphold company standards and lead by example, ensuring punctuality, dress code compliance, friendliness, and cleanliness.