Fitness Director

Crunch Fitness•Mechanicsville, VA

6d•Onsite

About The Position

The Fitness Director is responsible for maximizing member participation in and retention of paid Personal Training services by meeting and exceeding new-client acquisition and existing-client retention goals. This salaried exempt role manages and coaches the front-end selling process for CrunchOne Kickoffs, coaches the delivery of personal training services, and guides members through their personal training and paid programming experience. The Fitness Director communicates and upholds company standards and leads by example, ensuring team members consistently meet expectations for punctuality, dress code, friendliness, and cleanliness. The role primarily focuses on leadership and business development; client servicing is limited to no more than five personal training clients, with remaining scheduled hours dedicated to sales, coaching, member engagement, trainer development, operational execution, and department growth. The position’s stated schedule is Monday through Friday, 9:00 AM–6:00 PM or 10:00 AM–7:00 PM based on club needs, plus a half day on the last Saturday of the month for closeout and events. Compensation is listed as $35,000–$100,000 per year.

Responsibilities

Meet and exceed new-client acquisition and existing-client retention goals.
Sell directly by performing CrunchOne Kickoffs.
Coach, role-play, and guide personal trainer direct reports on selling.
Manage schedules and direct resources based on key performance indicators.
Ensure proper execution and communication of the Client Journey, especially during members’ first 90 days.
Ensure Personal Trainers deliver high-quality client programs supported by a scientific rationale.
Hire, train, and manage a team of qualified Personal Trainers.
Meet with direct reports to review performance and provide direction, motivation, and guidance toward individual and company goals.
Limit personal training client servicing to no more than five clients.
Dedicate remaining scheduled hours to sales, coaching, member engagement, trainer development, operational execution, and department growth.
Comply with the uniform policy: Crunch polo, black pants or shorts, and Crunch nametag.
Ensure accurate administration of Personal Training services, including use of the Enhance program, goal and measurement tracking, program design, and progress reports.
Maintain reports and business performance data.
Communicate takeaways and improvement plans to the General Manager.
Uphold company standards and ensure team members consistently demonstrate punctuality, dress-code compliance, friendliness, and cleanliness.