Assistant Fitness Director

Crunch Fitness•Mobile, AL

4d•Onsite

About The Position

The Assistant Fitness Director is a leadership role responsible for growing personal training revenue, providing an exceptional member experience, developing trainers, and maintaining operational excellence within the Fitness Department. The role partners with the Fitness Director and General Manager, leads by example, coaches team members, and contributes to the club’s success and profitability. It calls for strong sales ability, organizational skills, a commitment to developing others, and excellent member service. The role is expected to work during peak business hours. Monday through Thursday shifts are 8:00 AM–12:00 PM (or 9:00 AM–1:00 PM based on club needs) and 3:00 PM–7:00 PM (or 4:00 PM–8:00 PM based on club needs). Friday and Saturday shifts are 8:00 AM–12:00 PM (or 9:00 AM–1:00 PM based on club needs). Flexibility may be needed for business needs, special events, or staffing demands. Performance expectations include generating at least $3,500 in new recurring Personal Training EFT each month, achieving 100% of weekly key deliverables and assigned monthly Personal Training revenue goals, maintaining attrition at 10% or below, and contributing referral opportunities and department growth. Member experience targets include a 70% Kickoff Appointment Set Rate, 40% Fitness Assessment Completion Rate, and 40% Personal Training Close Rate. The Assistant Fitness Director coaches and develops the Personal Training team, supports recruiting and onboarding, and helps maintain a positive, high-performance culture. The role also maintains company policies and operational standards, accurate records and administrative processes, a clean and safe department, and company assets. Client servicing is limited to no more than five personal training clients; remaining scheduled hours are dedicated to sales, coaching, member engagement, trainer development, operations, and department growth. Crunch Fitness describes itself as a fitness and entertainment-focused gym with a “No Judgments” philosophy and a diverse, welcoming group of professionals. Its facilities include cardio and strength equipment, a weight room, locker rooms with showers, tanning booths, HydroMassage beds, and group fitness classes.

Requirements

Strong leadership and communication skills.
High personal accountability.
Passion for coaching and developing others.
Strong sales and relationship-building abilities.
Strong organizational and time-management skills.
Professionalism, integrity, and attention to detail.
Commitment to exceptional member experiences and measurable business results.
Compliance with the uniform policy: Crunch polo, black pants or shorts, and Crunch nametag.
Ability to meet stated performance expectations, including revenue, weekly deliverables, attrition, appointment-setting, assessment-completion, and personal-training close-rate targets.
Schedule availability for the listed Monday–Saturday peak-hour shifts, with flexibility for business needs, events, or staffing demands.

Responsibilities

Drive Personal Training sales and revenue growth, including generating at least $3,500 in new recurring Personal Training EFT each month.
Deliver exceptional member consultations and Kickoff appointments and support the stated appointment, assessment, and conversion targets.
Engage members daily to build relationships, generate referrals, and support retention.
Execute company sales systems, follow-up processes, and member-journey processes consistently.
Coach trainers through daily accountability, live observations, role-playing, floor coaching, and performance reviews.
Support recruiting, interviewing, onboarding, and trainer development in sales, service, programming, and retention.
Maintain company policy, uniform, compliance, documentation, recordkeeping, audit, reporting, and administrative standards.
Maintain a clean, organized, professional, and safe fitness department and protect company assets.
Collaborate with club leadership to achieve monthly business objectives and contribute to department growth.
Limit personal training client servicing to no more than five clients and dedicate remaining scheduled hours to leadership, sales, coaching, member engagement, operations, and growth.
Work the listed peak-hour schedule and adjust when business needs, special events, or staffing demands require flexibility.