Assistant Fitness Director

Crunch Fitness - JFF North America•Mobile, AL

4d•$40,000 - $100,000

About The Position

The Assistant Fitness Director is a key leadership position responsible for driving personal training revenue, delivering an exceptional member experience, developing high-performing trainers, and executing operational excellence within the Fitness Department. Working in partnership with the Fitness Director and General Manager, the Assistant Fitness Director leads by example, coaches team members, and contributes to the success and profitability of the club. The role calls for a results-driven leader with strong sales ability, a passion for developing others, organizational skills, and a commitment to best-in-class member service. The position is scheduled during peak business hours. Monday through Thursday, the required schedule is a morning shift of 8:00 AM–12:00 PM (or 9:00 AM–1:00 PM based on club needs) and an evening shift of 3:00 PM–7:00 PM (or 4:00 PM–8:00 PM based on club needs). Friday and Saturday hours are 8:00 AM–12:00 PM (or 9:00 AM–1:00 PM based on club needs). Flexibility may be required for business needs, special events, or staffing demands. Performance expectations include generating at least $3,500 in new recurring Personal Training EFT each month, achieving assigned revenue goals and weekly key deliverables, maintaining attrition at 10% or below, and meeting specified member onboarding and sales-conversion metrics. The Assistant Fitness Director coaches and mentors the Personal Training team, supports recruiting and development, and maintains operational, documentation, uniform, and compliance standards. Leadership and business development are the primary responsibilities; servicing is limited to no more than five personal training clients, with remaining scheduled hours devoted to sales, coaching, member engagement, trainer development, operations, and department growth.

Requirements

Strong leadership and communication skills.
High personal accountability.
Passion for coaching and developing others.
Strong sales and relationship-building abilities.
Excellent organizational and time-management skills.
Professionalism, integrity, and attention to detail.
Commitment to exceptional member experiences and measurable business results.
Ability to meet the stated sales, revenue, member-conversion, retention, and compliance performance expectations.
Ability to work the required peak-hour schedule, with flexibility for business needs, special events, or staffing demands.
Compliance with the uniform policy: Crunch polo, black pants or shorts, and Crunch nametag.

Responsibilities

Drive Personal Training sales and revenue growth, including generating at least $3,500 in new recurring Personal Training EFT each month and achieving assigned monthly revenue goals.
Deliver exceptional member consultations and Kickoff appointments, and execute the member journey to support retention and results.
Engage members daily to build relationships and generate referrals.
Coach and mentor trainers through daily coaching, live observations, role-playing, floor coaching, and performance reviews.
Assist with recruiting, interviewing, onboarding, and trainer development in sales, service, programming, and retention.
Ensure consistent execution of company sales systems, follow-up processes, and weekly key deliverables.
Maintain operational standards, company-policy compliance, Enhance compliance, accurate records, and timely administrative work.
Execute audits, reporting, and required operational processes; maintain a clean, organized, professional fitness department.
Protect company assets and promote a safe environment for members and team members.
Collaborate with club leadership to achieve monthly business objectives.
Foster a positive, energetic, high-performance, and member-focused fitness culture.
Limit personal training client servicing to no more than five clients and dedicate remaining scheduled hours to leadership, sales, coaching, engagement, operations, and department growth.
Work during peak business hours and adjust the schedule as required by business needs, special events, or staffing demands.