Assistant Fitness Director

Crunch Fitness - JFF North America•Greenville, SC

4d•$40,000 - $100,000•Onsite

About The Position

The Assistant Fitness Director (AFD) is a key leadership position responsible for driving personal training revenue, delivering an exceptional member experience, developing high-performing trainers, and executing operational excellence within the Fitness Department. Working in partnership with the Fitness Director and General Manager, the AFD is expected to lead by example, coach team members, and contribute to the overall success and profitability of the club. This role requires a results-driven leader with strong sales ability, a passion for developing others, exceptional organizational skills, and a commitment to delivering best-in-class member service.

Requirements

Strong leadership and communication skills
High personal accountability
A passion for coaching and developing others
Excellent sales and relationship-building abilities
Strong organizational and time-management skills
Professionalism, integrity, and attention to detail
A commitment to delivering exceptional member experiences while achieving measurable business results

Responsibilities

Drive Personal Training sales and revenue growth
Deliver exceptional member consultations and Kickoff appointments
Engage members daily to create meaningful relationships and generate referrals
Coach trainers through live observations, role-playing, and performance reviews
Ensure consistent execution of company sales processes
Support hiring, onboarding, and trainer development initiatives
Maintain operational excellence and compliance standards
Collaborate with club leadership to achieve monthly business objectives
Foster a positive, energetic, and member-focused fitness culture
Generate a minimum of $3,500 in new recurring Personal Training EFT each month
Achieve 100% of Weekly Key Deliverables (WKDs)
Attain 100% of assigned monthly Personal Training revenue goals
Maintain Attrition at 10% and below
Generate consistent referral opportunities and contribute to overall department growth
Execute all company sales systems and follow-up processes with urgency and consistency
Achieve 70% Kickoff Appointment Set Rate
Achieve 40% Fitness Assessment Completion Rate
Achieve 40% Personal Training Close Rate
Provide daily coaching and accountability to the Personal Training team
Assist with recruiting, interviewing, onboarding, and trainer development
Conduct floor coaching and observation sessions
Develop trainers in sales, service, programming, and retention
Lead by example through professionalism, energy, and execution
Support a positive, high-performance culture focused on member success
Ensure compliance with uniform policy (crunch polo, black pants or shorts & crunch nametag)
Maintain 100% compliance with all company policies, procedures, and operational standards
Maintain 100% Enhance compliance
Ensure timely completion and accuracy of all administrative tasks
Maintain accurate member documentation and training records
Execute all audits, reporting, and required operational processes
Maintain a clean, organized, and professional fitness department
Protect company assets while promoting a safe environment for members and team members
Client servicing is limited to no more than 5 personal training clients
Dedicate remaining scheduled hours to sales, coaching, member engagement, trainer development, operational execution, and department growth