Fire Alarm Sales Executive

Encore Fire Protection•Lansdowne, MD
•$80,000 - $100,000

About The Position

Encore Fire Protection is hiring a Fire Alarm Sales Executive to sell fire alarm and life safety solutions to commercial, industrial, and institutional customers. The role focuses on winning new installations, system upgrades, and panel replacements, as well as developing repair and retrofit work from inspection findings and system deficiencies. This is a consultative, technical sales position involving site visits, customer needs assessment, solution recommendations, pipeline development, proposal preparation, and close collaboration with design, project, and service teams. The executive will work with building owners, facility managers, property managers, and general contractors to help them understand system options and code requirements. The role includes managing opportunities from prospecting through sale and handoff, maintaining customer relationships, and supporting a smooth project start and delivery. The stated salary range is $80,000–$100,000, commensurate with experience, with the opportunity to earn performance-based bonuses.

Requirements

  • 5–10 years of experience selling fire alarm, life safety, low-voltage, or similar technical systems to commercial customers.
  • Working knowledge of fire alarm systems and NFPA 72.
  • Ability to read and interpret plans, specifications, and scopes of work.
  • Proven record of prospecting, building a pipeline, and closing sales.
  • Strong proposal, pricing, and negotiation skills.
  • Strong communication and relationship-building skills with customers, contractors, and internal teams.
  • Self-motivated and organized, with the ability to manage multiple opportunities at once.
  • Comfort using CRM and standard office software.
  • Valid driver's license; the role includes driving to customer sites and meetings.

Nice To Haves

  • NICET certification in Fire Alarm Systems.
  • Existing relationships with general contractors, property managers, facility managers, or authorities having jurisdiction in the market.
  • Experience with multiple fire alarm panel manufacturers and platforms.
  • Background as a fire alarm technician, designer, or estimator before moving into sales.
  • Experience selling service agreements, inspection programs, or recurring revenue work alongside project sales.

Responsibilities

  • Identify and pursue new fire alarm opportunities, including new construction, system replacements, upgrades, and tenant improvements.
  • Build and manage a sales pipeline through outreach, networking, referrals, and relationships with general contractors, property managers, and facility teams.
  • Grow existing accounts by developing repair and retrofit opportunities from inspection findings, deficiencies, and aging systems.
  • Meet or exceed sales targets and pipeline goals.
  • Visit customer sites to assess fire alarm systems, understand customer needs, and define project scope.
  • Apply working knowledge of fire alarm systems, including control panels, initiating and notification devices, and system monitoring.
  • Read and interpret plans, specifications, and bid documents to prepare scopes and pricing.
  • Prepare and present clear, competitive proposals and quotes with sound margins.
  • Apply NFPA 72, applicable building and fire codes, and local authority having jurisdiction requirements to projects.
  • Advise customers about code requirements, system options, and the value of staying compliant.
  • Negotiate pricing, terms, and contracts, and close deals while protecting customer relationships and company margins.
  • Follow up with customers, keep them informed, and build long-term relationships that support repeat business and referrals.
  • Coordinate with design, project management, and service teams to hand off sold work with complete scope, accurate pricing, and clear customer expectations.
  • Support smooth project starts and remain engaged with customers through delivery.
  • Maintain accurate CRM records of opportunities, quotes, and customer activity, and provide regular pipeline and forecast updates to leadership.

Benefits

  • Competitive salary of $80,000–$100,000, commensurate with experience.
  • Opportunity to earn performance-based bonuses tied to individual effectiveness and contributions to the team.
  • Casual work environment and flexible dress code, with branded company apparel.
  • Access to web-based productivity tools.
  • Comprehensive medical, dental, and vision coverage.
  • Fidelity 401(k) plan with company match.
  • Company-paid life insurance policy of $50,000.
  • Purpose-driven, people-focused work environment that encourages experimentation, learning, and improvement.
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