Field Sales Team

Acosta•Roanoke, VA
•$67,650 - $84,590

About The Position

Own operator-level sales execution and account development across an assigned territory. Convert approved client programs into sustainable unit-level sales through customer discovery, solution-based presentations, account planning, pipeline management, forecasting, accurate CRM records, and consistent follow-through. Work independently within approved client, pricing, contractual, compliance, and program guidelines. The role includes developing and executing territory plans, managing priority operator accounts, carrying out approved client programs, maintaining pipeline and forecast accuracy, and coordinating with client and internal teams. The employee represents CORE and its clients at customer meetings and industry events, shares market insights and selling practices, and manages time, travel, samples, expenses, and company resources responsibly. The role requires extensive territory travel and activity in foodservice environments, including driving up to 250 miles per day, overnight travel for shows, extended standing and walking, and handling samples, equipment, booths, and sales materials. Compensation, exemption status, and final qualifications remain subject to Human Resources review and applicable law.

Requirements

  • College degree or equivalent industry experience in foodservice sales, restaurant operations, hospitality, account management, or a closely related field.
  • Demonstrated success with full-cycle selling, needs-based presentations, objection management, customer commitments, and measurable sales results.
  • Proficiency with CRM systems, Microsoft Office, Teams, and designated selling and reporting tools.
  • Ability to interpret sales reports, prioritize opportunities, manage a pipeline, and communicate a fact-based forecast.
  • Excellent written, verbal, presentation, planning, and interpersonal skills.
  • Ability to quickly assess account conditions, identify opportunities, and establish trusted customer relationships that drive growth and engagement.
  • Ability to actively engage in customer conversations, participate in sales meetings, and comprehend information presented in individual and group settings, with or without reasonable accommodation.
  • Valid driver’s license and driving record that meets company requirements.
  • Use the Everlance application and submit mileage and expenses by established deadlines.
  • Ability to drive extensively throughout the assigned territory, up to 250 miles per day, safely operate a motor vehicle for extended periods, and travel overnight for shows.
  • Ability to stand and remain active for extended periods, up to four-hour increments, and sustain physical activity over a full workday, typically 8–10+ hours in the field or at a food show.
  • Ability to walk moderate distances within and between customer locations, approximately ¼ mile at a time from parking, and navigate restaurants, kitchens, storage areas, loading zones, stairs, and uneven surfaces.
  • Ability to lift, carry, transport, set up, and break down product samples, equipment, client booths, and sales materials, typically up to 30–40 pounds.
  • Ability to frequently bend, kneel, crouch, reach including overhead, and maneuver within tight or active environments while handling products and materials.
  • Manual dexterity to handle products, prepare samples, operate tools or equipment, drive, and present.
  • Ability to work in foodservice environments with exposure to heat, cold, wet or slippery floors, and confined or high-traffic spaces.
  • Visual ability to maintain close, distance, peripheral, and depth perception needed to safely perform job duties.

Nice To Haves

  • Two years of experience independently managing a sales territory, account portfolio, or comparable book of business preferred.
  • Experience with foodservice sales, or other relevant sales experience with client programs, distributors, buying groups, GPOs, or contract-managed accounts.

Responsibilities

  • Develop and execute a territory plan covering priority segments, target accounts, client objectives, sales goals, and activity; adjust priorities based on pipeline movement, customer needs, market conditions, and results.
  • Use CORE’s Seven Step sales process to prospect, discover needs, present solutions, address objections, gain commitments, and drive repeat purchases.
  • Build and maintain a portfolio of priority operator accounts; identify decision makers, business needs, competitive conditions, account potential, and next steps.
  • Translate approved client and group-level programs into operator-level selling, communicating product features, benefits, applications, and operational or financial value within approved claims and program guardrails.
  • Maintain a qualified pipeline with defined stages, next steps, expected volume, risks, and target conversion dates; take corrective action when results are behind plan.
  • Maintain timely and accurate Salesforce records for customer profiles, contacts, activities, opportunities, samples, commitments, competitive information, and results; use sales and market data to improve targeting, call planning, forecasting, and business updates.
  • Coordinate with client Regional Managers, sales leadership, client teams, culinary resources, distributors, and other partners to align priorities, solve execution issues, and advance opportunities.
  • Prioritize accounts according to CORE’s Platinum Partner strategy, plan travel, sequence opportunities, select approved selling resources, and resolve routine customer issues.
  • Represent CORE and its clients professionally at customer meetings, food shows, vendor fairs, trainings, and industry events; share market intelligence and effective selling practices, and support onboarding, sell-withs, and team initiatives as assigned.
  • Manage time, travel, Everlance, samples, sales materials, expenses, and company resources responsibly while meeting documentation, safety, attendance, and policy requirements.
  • Meet or exceed assigned sales, case-volume, distribution, conversion, and client objectives.
  • Maintain a current territory plan, productive call cadence, qualified pipeline, and reliable forecast.
  • Demonstrate measurable progress from prospecting through trial, conversion, and repeat purchase.
  • Communicate opportunities, risks, and support needs early while maintaining timely and accurate Salesforce records.
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