Cannabis Experienced Field Sales Representative (Located in MI or OH)

Metrc•Glen Burnie, MI

17h•Onsite

About The Position

Metrc is a rapidly growing technology company providing a comprehensive solution for tracking and tracing cannabis from growth to sale. As a Field Sales Representative, you will be instrumental in driving market adoption of Metrc's product within the assigned territory's cannabis retail landscape. This field-based role requires regular in-person engagement, strong relationship-building with licensed retailers, impactful product demonstrations, and managing the full sales cycle. The ideal candidate is a self-driven, consultative salesperson who excels in a fast-paced environment, thrives on on-site engagement, and represents Metrc professionally at all interactions.

Requirements

2–5 years of experience in field sales, account executive work, territory management, or outside sales, preferably in SaaS, retail technology, or regulated industries.
Experience engaging with small-to-mid-size business owners.
Strong relationship-building and consultative selling skills.
Comfortable with on-site sales, in-person presentations, and closing deals independently.
Excellent verbal communication, active listening, and objection-handling skills.
Ability to work autonomously in the field, manage a regional schedule, and prioritize outreach effectively.
Proficiency with Salesforce or similar CRM platforms.
Coachable, adaptable, and motivated by a fast-growing, mission-driven environment.
Bachelor’s degree preferred, or equivalent applicable experience.

Nice To Haves

Cannabis retail experience a plus but not required.

Responsibilities

Manage and execute a regional field sales strategy targeting licensed cannabis businesses within assigned territory.
Conduct on-site sales visits, product walk-throughs, and relationship-building with owners, managers, and decision-makers.
Source, develop, and close new business opportunities, moving prospects through the full sales cycle from initial outreach to signed agreement.
Maintain a deep understanding of the cannabis retail landscape, competitive environment, and market trends.
Partner closely with Sales Development Rep, Marketing and CSM to follow up on warm leads, scheduled demos and qualified opportunities.
Engage Solutions Engineers for technical support and enhanced product demos when needed.
Coordinate seamless handoffs with the Implementation and Support Teams to ensure strong customer onboarding and long-term adoption.
Maintain updated opportunity notes, pipeline movement, and activity logging in Salesforce.
Deliver clear value propositions, positioning statements, and in-field product demonstrations leveraging approved sales talk tracks.
Address objections, provide high-level product insights, and guide prospects through next steps.
Represent Metrc professionally at industry events, retail site visits, and community cannabis market gatherings.
Maintain accurate pipeline data, territory notes, and forecast updates in Salesforce.
Meet or exceed assigned sales metrics, outreach volumes, and quarterly revenue targets.
Participate in sales training, role-playing, and ongoing skill-building sessions.
May perform other additional duties and responsibilities as assigned.