Field Sales Representative - Metro NYC

Mark Anthony Brands Inc.•, NY

5d•$75,000 - $80,000

About The Position

The Field Sales Representative is responsible for executing all aspects of Mark Anthony Beverage Innovations (MABI) portfolio brand plans in the assigned market, which may include one or more distributors. The role implements wholesaler plans, executes distributor incentive programs, and ensures key account execution. It involves extensive in-market work with distributor-level influencers, retail execution, market reporting, and coordination with teammates on local sales and activation initiatives. The position focuses on maintaining brand standards across pricing, shelf and cold-box placement, displays, draft, and bottle placement; tracking market conditions and performance through the MABIlity tool; and monitoring competitive trends. The representative also manages their operating and travel-and-expense budgets within company guidelines and reviews personal performance monthly. The stated monthly focus is 18 days (90% of time) on retail execution, surveying, and evaluating distribution, displays, and advertising features, and two full days (10% of time) on administrative requirements and local initiatives.

Requirements

0 to 2 years of experience.
Very high sense of urgency, strong organizational skills, a positive attitude, and the ability to work as a team player and build strong relationships with internal and external stakeholders.
Strong analytical and math skills for budgeting and analysis.
Proficiency with Microsoft Office, including PowerPoint, Word, and Excel, and the ability to develop and present materials.
Ability to travel as necessary.
Bachelor's degree.

Nice To Haves

1–2+ years of experience working with a wholesaler in the beverage category or in consumer packaged goods (CPG).

Responsibilities

Execute all aspects of the sales plan with the wholesaler network and implement brand plans and programming with distributor District Manager-level influencers.
Execute distributor incentive programs and ensure key account execution.
Track and report ongoing market conditions using the MABIlity tool.
Provide weekly retail and market recaps of execution and performance, including feedback to the manager through the MABIlity tool.
Work regularly with teammates in the field, share best practices, and coordinate market execution and activation initiatives, new item launches, and distribution drives.
Ensure brand execution and standards for pricing, shelf placement, cold-box placement, displays, draft, and bottle placement.
Monitor competitive trends and report relevant developments.
Review personal performance monthly and identify areas for development.
Demonstrate the MABI Way to Sell, including Taste the Difference, MABI meetings, DAP3, and the Performance Dashboard.
Embody the MABI One culture, including the 5Vs, 5 Cs, and 27mm cases.
Manage operating and travel-and-expense budgets within company guidelines.
Spend the stated monthly focus of 18 days on retail execution, surveying with wholesaler influencers, and evaluating distribution, display, and advertising-feature execution.
Complete monthly administrative requirements, including fiscal responsibility, distribution tracking, program-execution tracking, and performance management, and support local initiatives.