Field Marketing Specialist - Dallas/Tyler, TX

Boston Scientific•Tyler, TX

About The Position

The Field Marketing Specialist drives Therapy Awareness programs that support pipeline growth within an assigned market. The role helps ensure the region uses current products, tools, and program delivery with physicians and patients. Working with internal and external contacts, the specialist uses solution tools to increase patient and customer awareness and collaborates with field teams to meet program metrics. The position also serves as a liaison between the National Marketing Manager and Pain Solutions Sales teams and supports regional field marketing programs.

Requirements

  • Bachelor’s degree.
  • At least 3 years of work experience in marketing, sales, and/or a clinical role, or an equivalent combination of education and experience.
  • Demonstrated ability to influence and drive regional programs without authority.
  • Ability to travel approximately 30%, including overnight travel.

Nice To Haves

  • Bachelor’s degree specifically in Nursing, Biology, Kinesiology, or another science field.
  • Higher education, such as an MBA.
  • Medical device or pharmaceutical sales and/or clinical education experience.
  • Neuromodulation device experience.

Responsibilities

  • Develop and cultivate long-term customer relationships in targeted accounts.
  • Serve as a subject matter expert to the sales team for pain franchise field marketing programs.
  • Expand referral market awareness using market data.
  • Generate and nurture independent leads to fill the patient funnel for assigned accounts.
  • Drive adoption of digital insights in assigned accounts.
  • Plan, organize, and prioritize daily work to meet established schedules.
  • Cultivate internal business relationships and an external network of resources to facilitate work.
  • Drive customized patient and physician field marketing programs.
  • Act as a liaison between the National Marketing Manager and Pain Solutions Sales teams.
  • Engage physicians and patients with current Neuromodulation products, tools, and program delivery.
  • Gather external customer input and provide feedback to Marketing about requirements and improvement opportunities.
  • Understand and share competitive intelligence with Marketing and Sales Management.
  • Maintain records in SalesForce as directed by Management.
  • Prepare and submit weekly activity reports as required.
  • Attend and participate in sales meetings, training programs, conventions, and trade shows.
  • Support regional FMS programs.
  • Provide training to the region.
  • Identify new partnership accounts.

Benefits

  • Core and optional benefits are offered; details are available at www.bscbenefitsconnect.com.
  • Variable compensation under the Sales Incentive Compensation Plan, including certain annual non-discretionary incentives based on predetermined objectives.
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