Field Marketing Specialist - Denver, CO
About The Position
Coldwell Banker Realty is seeking an enthusiastic and strategic Field Marketing Specialist to support local real estate agents in building their businesses with the company’s programs and technology products. The role helps protect the company’s brand image and communicate its value proposition to agents, known as the “Core 4”: agent production, coaching, culture, and helping agents build personal wealth. The position supports multiple offices in the region and is based in Denver, Colorado. It is in-office five days a week and requires regular travel to offices in the Denver Metro area, Northern Colorado, and Colorado Springs. The specialist works with branch managers, local leadership, agents, office staff, and the creative team on marketing strategy, training, onboarding, recruiting, community outreach, and regional initiatives.
Requirements
- Strong project management skills.
- Ability to follow direction while applying critical-thinking and problem-solving skills.
- Ability to communicate effectively and professionally with employees and agents.
- A solid understanding of basic design principles.
- Experience working effectively in a multifunctional and multilocation environment.
Responsibilities
- Work with branch managers and leadership to identify and prioritize agents needing strategic marketing and brand support.
- Consult with agents on personal marketing strategies in group and individual sessions, showcasing the company’s Core 4.
- Help agents develop digital marketing strategies using organic and paid social media, build impactful online profiles, and promote online customer testimonials.
- Conduct annual reviews of agents’ digital scorecards to measure their online presence and identify improvement opportunities.
- Resolve issues and provide one-on-one assistance to agents as needed.
- Prepare a monthly calendar of educational and training opportunities, and promote and present marketing workshops in-office and online.
- Support multiple regional offices by attending and presenting at group and individual meetings, assisting with awards and recognition initiatives, and representing offices at community outreach and charitable events.
- Reach out to and assist office staff with onboarding newly affiliated real estate agents.
- Prepare personalized recruiting presentations for VIP agents as requested and participate in presentations with the branch manager.
- Work with the creative team to create and manage local recruiting and advertising campaigns.
- Attend and participate in regional marketing meetings and training sessions.
- Communicate regularly with the Field Marketing Manager and local leadership about key initiatives, challenges, and regional activity.
- Submit competitive intelligence samples consistently to the recruiting intelligence portal.
- Stay current on marketing quality issues, rules, industry regulations, and protocols, including acceptable Fair Housing language, REALTOR® association requirements, MLS requirements, and Coldwell Banker identity standards.
- Travel regularly to offices in the Denver Metro area, Northern Colorado, and Colorado Springs.
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What This Job Offers
Job Type
Full-time
Education Level
No Education Listed
