Field Marketing Specialist - Denver, CO
About The Position
Coldwell Banker Realty is seeking an enthusiastic and strategic Field Marketing Specialist to support local real estate agents as they build their businesses using the company’s programs and technology. The position helps protect the company’s brand image and communicate its value proposition for agents, known as the “Core 4.” The specialist works with branch managers, office staff, agents, leadership, and creative teams to provide marketing strategy and support across multiple offices. This includes advising agents on digital and personal marketing, delivering education and training, supporting recruiting and onboarding, participating in regional initiatives, and helping ensure marketing complies with relevant standards and regulations. This is an in-office role five days a week, based in Denver, Colorado. Regular travel is expected to offices in the Denver Metro area, Northern Colorado, and Colorado Springs.
Requirements
- Strong project management skills.
- Ability to follow direction and demonstrate critical thinking and problem-solving skills.
- Ability to communicate effectively and professionally with employees and agents.
- Solid understanding of basic design principles.
- Experience working effectively in a multifunctional and multilocation environment.
Responsibilities
- Work with branch managers and leadership to identify and prioritize agents who need strategic marketing and brand support.
- Consult with agents on personal marketing strategies in group and individual sessions, showcasing the Core 4: agent production, coaching, culture, and helping agents build personal wealth.
- Help agents create digital marketing strategies using organic and paid social media, build impactful online profiles, and promote customer testimonials.
- Conduct annual reviews of agents’ digital scorecards to assess their online presence and identify improvement opportunities.
- Provide issue resolution and one-on-one assistance to agents as needed.
- Prepare a monthly calendar of educational and training opportunities, and promote and present marketing workshops in-office and online.
- Support multiple regional offices by attending and presenting at group and individual meetings, assisting with awards and recognition, and representing offices at community outreach and company charitable events.
- Reach out to office staff and assist with onboarding newly affiliated agents.
- Prepare personalized recruiting presentations for VIP agents and participate in presentations with branch managers.
- Work with the creative team to create and manage local recruiting and advertising campaigns.
- Attend and participate in regional marketing meetings and training sessions.
- Communicate regularly with the Field Marketing Manager and local leadership about initiatives, challenges, and regional activity.
- Submit competitive intelligence samples to the recruiting intelligence portal consistently.
- Monitor marketing quality issues, rules, industry regulations, and protocols, including Fair Housing language, REALTOR® association requirements, MLS requirements, and Coldwell Banker identity standards.
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What This Job Offers
Job Type
Full-time
Education Level
No Education Listed
