Field Marketing Manager (Alani Nu)

Celsius • Atlanta, GA

19d • Remote

About The Position

The Field Marketing Manager will represent the ALANI NU® brand in the field and drive awareness, trial, and conversion across an assigned region. The role activates national marketing strategies through local experiences that connect with consumers and support retail, using scalable field programs to build community. This is a remote, field-based role requiring presence in the Atlanta market and regional travel. It includes people management and is a driving position; a valid U.S. driver’s license and passing an MVR screening are required. The stated salary range is $60,000–$70,000, with actual pay based on factors including location, knowledge, skills, qualifications, and experience. The role may also be eligible for bonuses and Restricted Stock Units, subject to company plans.

Requirements

• At least 5 years of experience in grassroots and brand marketing, preferably in CPG, food, or beverage.
• At least 3 years of team management or field leadership experience.
• Strong background in community engagement, event marketing, and project management.
• Familiarity with regional events and cultural moments that drive brand relevance.
• Demonstrated ability to lead teams, manage cross-functional priorities, and deliver under pressure.
• Self-motivation with excellent organizational and problem-solving skills.
• Strong interpersonal and communication skills.
• Ability to work independently and collaboratively in a dynamic environment.
• Willingness to travel within the assigned region.
• Valid U.S. driver’s license and ability to pass an MVR screening.
• Physical ability to lift up to 25 lbs and stand for extended periods.

Nice To Haves

• Bachelor’s degree preferred.

Responsibilities

• Implement 360° marketing campaigns aligned with national goals and regional sales strategies.
• Build partnerships with local influencers, community leaders, and media outlets.
• Develop and manage local sponsorships and sampling opportunities.
• Lead consumer activations and events, measure performance, and optimize return on investment.
• Recruit, train, and lead a team of part-time Brand Ambassadors.
• Collaborate with Sales and distributor teams to support in-store visibility and retail success.
• Manage regional marketing budgets, product forecasting, and campaign reporting.
• Oversee operational logistics, including warehouse space, product inventory, and company vehicle use.
• Coordinate with Finance to process invoices and manage expenses.
• Support broader marketing and sales initiatives as needed.

Benefits

• Comprehensive medical, dental, and vision benefits.
• Long- and short-term disability insurance.
• Life insurance.
• 10 vacation days per year, subject to accrual policy.
• 11 company-paid holidays.
• 401(k) with company match.
• Identity theft and legal services.
• Potential eligibility for bonuses and Restricted Stock Units, subject to company plans.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed