07 Manager - MP - Marketing

Nilfisk•Plymouth, MN

3d•$88,800 - $111,000

About The Position

The Field Marketing Manager develops and executes marketing strategies to drive growth, demand generation, customer engagement, and product commercialization across assigned industry segments in North America. The role leads segment marketing strategy, integrated campaigns, product launches, and sales enablement initiatives that support customer acquisition, product adoption, and revenue growth. Working closely with Sales, Product Management, Strategic Accounts, Customer Experience, and Global Marketing, the manager translates market insights into actionable go-to-market strategies and measurable business results. The position requires B2B marketing expertise, commercial acumen, strategic thinking, and hands-on execution. The role includes approximately 10% travel throughout North America for customer visits, trade shows, industry events, partner engagement, and internal meetings. Nilfisk describes itself as committed to growth and sustainability and offers a competitive total compensation package.

Requirements

Bachelor's degree in Marketing, Business, Communications, or a related field.
7 or more years of progressive B2B marketing experience, including demand generation and product marketing.
Demonstrated experience developing and executing integrated marketing campaigns and go-to-market strategies.
Proven success supporting product launches and commercialization initiatives.
Experience in industrial, manufacturing, commercial equipment, facility solutions, or channel-based business environments.
Strong understanding of market segmentation, customer journey mapping, lead generation, and marketing performance analytics.
Experience with CRM and marketing automation platforms.
Strong project management skills and the ability to manage multiple priorities and cross-functional initiatives.
Excellent communication, presentation, analytical, and stakeholder management skills.

Nice To Haves

Experience with Salesforce, Pardot/Marketing Cloud Account Engagement (MCAE), and Power BI.
Experience supporting dealer, distributor, or partner-led sales channels.
Experience managing external agencies, vendors, and marketing budgets.
Demonstrated ability to translate market insights into measurable commercial growth.

Responsibilities

Develop and execute annual marketing strategies and growth plans for assigned industry segments.
Plan and manage integrated, multi-channel campaigns to generate awareness, qualified leads, pipeline, and revenue.
Execute marketing initiatives across digital advertising, email, social media, content marketing, webinars, trade shows, and industry partnerships.
Analyze customer needs, market trends, competitive activity, and emerging opportunities to inform marketing strategies.
Develop customer personas, buyer journey maps, and industry-specific value propositions.
Partner with Sales and other cross-functional teams to align marketing initiatives with commercial objectives.
Lead go-to-market planning and commercialization strategies for new products and solutions.
Collaborate with Product Management to incorporate customer insights, market feedback, and competitive intelligence into product positioning and launch strategies.
Develop product messaging, value propositions, and competitive differentiation tailored to assigned markets.
Coordinate product launches across digital channels, sales teams, dealer networks, and customer communications.
Support product lifecycle initiatives, including portfolio updates, rebranding, and product transitions.
Develop sales enablement materials, including presentations, playbooks, case studies, competitive comparisons, and product launch toolkits.
Partner with Sales and Channel Marketing to support customer engagement, lead conversion, and commercial effectiveness.
Ensure marketing programs and product launches are effectively communicated and executed across direct and indirect sales channels.
Plan and execute marketing initiatives for trade shows, customer events, webinars, and industry conferences.
Manage event promotion, lead capture, follow-up campaigns, and performance measurement; evaluate event effectiveness and identify opportunities to improve return on investment.
Develop and manage marketing budgets to maximize effectiveness and business impact.
Establish and monitor KPIs related to lead generation, pipeline contribution, revenue influence, campaign performance, and product adoption.
Use CRM, marketing automation, and reporting tools to evaluate performance and identify opportunities for improvement.
Present marketing results, insights, and strategic recommendations to leadership.
Optimize marketing programs through data analysis, testing, and performance measurement.