07 Manager - MP - Marketing

Nilfisk•Plymouth, MN

About The Position

The Field Marketing Manager develops and executes marketing strategies that drive growth, demand generation, customer engagement, and product commercialization across assigned industry segments in North America. The role leads segment marketing strategy, integrated campaigns, product launches, and sales enablement initiatives that support customer acquisition, product adoption, and revenue growth. Working closely with Sales, Product Management, Strategic Accounts, Customer Experience, and Global Marketing, the manager turns market insights into go-to-market strategies and measurable business results. The position covers marketing strategy and demand generation, product marketing and commercialization, sales enablement and channel marketing, events and industry engagement, and marketing analytics and performance. The manager develops segment plans and campaigns; supports product positioning, launches, and lifecycle activities; creates sales materials; manages event programs and marketing budgets; monitors performance metrics; and presents findings and recommendations to leadership. Success is measured by segment revenue growth, marketing-generated pipeline, lead generation and conversion, product launch performance, customer engagement, and marketing return on investment. Travel is approximately 10% throughout North America.

Requirements

Bachelor's degree in Marketing, Business, Communications, or a related field.
7+ years of progressive B2B marketing experience, including demand generation and product marketing.
Demonstrated experience developing and executing integrated marketing campaigns and go-to-market strategies.
Proven success supporting product launches and commercialization initiatives.
Experience in industrial, manufacturing, commercial equipment, facility solutions, or channel-based business environments.
Strong understanding of market segmentation, customer journey mapping, lead generation, and marketing performance analytics.
Experience with CRM and marketing automation platforms.
Strong project management skills and ability to manage multiple priorities and cross-functional initiatives.
Excellent communication, presentation, analytical, and stakeholder management skills.

Nice To Haves

Experience with Salesforce, Pardot/Marketing Cloud Account Engagement (MCAE), and Power BI.
Experience supporting dealer, distributor, or partner-led sales channels.
Experience managing external agencies, vendors, and marketing budgets.
Demonstrated ability to translate market insights into measurable commercial growth.

Responsibilities

Develop and execute annual marketing strategies and growth plans for assigned industry segments.
Plan and manage integrated, multichannel campaigns to generate awareness, qualified leads, pipeline, and revenue.
Execute marketing across digital advertising, email, social media, content marketing, webinars, trade shows, and industry partnerships.
Analyze customer needs, market trends, competitive activity, and emerging opportunities to inform marketing strategies.
Develop customer personas, buyer journey maps, and industry-specific value propositions.
Partner with Sales and cross-functional teams to align marketing initiatives with commercial objectives.
Lead go-to-market planning and commercialization strategies for new products and solutions.
Collaborate with Product Management to incorporate customer insights, market feedback, and competitive intelligence into product positioning and launch strategies.
Develop product messaging, value propositions, and competitive differentiation for assigned markets.
Coordinate product launches across digital channels, sales teams, dealer networks, and customer communications.
Support product lifecycle initiatives, including portfolio updates, rebranding, and product transitions.
Develop sales enablement materials, including presentations, playbooks, case studies, competitive comparisons, and product launch toolkits.
Partner with Sales and Channel Marketing to support customer engagement, lead conversion, and commercial effectiveness.
Ensure marketing programs and product launches are communicated and executed across direct and indirect sales channels.
Plan and execute marketing initiatives for trade shows, customer events, webinars, and industry conferences.
Use events to support lead generation, product launches, customer relationships, and brand awareness.
Manage event promotion, lead capture, follow-up campaigns, and performance measurement.
Evaluate event effectiveness and identify opportunities to improve return on investment.
Develop and manage marketing budgets to maximize effectiveness and business impact.
Establish and monitor KPIs related to lead generation, pipeline contribution, revenue influence, campaign performance, and product adoption.
Use CRM, marketing automation, and reporting tools to evaluate performance and identify improvement opportunities.
Present marketing results, insights, and strategic recommendations to leadership.
Optimize marketing programs through data analysis, testing, and performance measurement.
Travel approximately 10% throughout North America for customer visits, trade shows, industry events, partner engagement, and internal meetings.