Field Marketing Manager

Addepar•New York, NY

8d•$84,000 - $131,000

About The Position

Addepar is seeking a Field Marketing Manager to join their Field Marketing team. This role is responsible for managing Addepar's presence at key industry events that are important to clients and prospects. This includes national conferences, regional activations, and partner events. The position involves both strategy and execution, defining event participation, setting goals, designing booth experiences, coordinating internal teams, and overseeing on-site execution to ensure pipeline and brand outcomes. The ideal candidate will have experience in the wealth management and financial services industry, be able to translate Addepar's platform story into a compelling booth experience, and be comfortable with both strategic planning and on-site execution.

Requirements

5+ years of experience in field marketing, event marketing, or a closely related B2B marketing role — with direct ownership of industry conference strategy and execution.
Demonstrated experience managing trade show and conference presence end-to-end: booth design, staffing, logistics, GTM coordination, and post-event reporting.
Proven track record of managing event budgets and reporting performance against pipeline and ROI metrics.
Applicants must be legally authorized to work in the United States for any employer without requiring current or future visa sponsorship (for example, employment-based visas such as H-1B, F-1/OPT, or similar), and must be authorized to begin work in the U.S. on their first day of employment.

Nice To Haves

Experience in fintech, wealth management, financial services, or enterprise SaaS strongly preferred.
Knowledge of SFDC, Marketo and On24 preferred.

Responsibilities

Manage Addepar’s annual industry events calendar — evaluating which conferences, trade shows, and partner events to attend based on audience fit, pipeline opportunity, and strategic priorities.
Define clear objectives and success metrics for each event before committing budget, ensuring every activation has a business case tied to pipeline generation, brand visibility, or account engagement.
Partner with GTM and Sales leadership to align the events calendar to territory priorities, target account lists, and key selling moments throughout the year.
Own the end-to-end design and execution of Addepar’s booth experience at industry events — from floor layout and messaging to demo flow, staffing, and branded materials.
Partner with Product Marketing to ensure demos, messaging and materials are current, differentiated, and relevant to the specific segment attending each event.
Manage all booth logistics: vendor coordination, exhibit house relationships, AV, shipping, setup, and teardown.
Serve as the central coordinator for all internal stakeholders attending each event ensuring everyone knows the goals, their role, and how to engage effectively on the floor.
Build and distribute pre-event briefing materials: target account lists, talking points, demo guides, meeting objectives, and competitive context tailored to each show.
Run post-event debrief sessions with GTM teams to capture feedback, assess what worked, and feed insights into future planning.
Own the lead capture and follow-up process for every event — form fills to CRM entry, lead routing, and handoff to Sales.
Track event performance against defined KPIs: leads generated, pipeline influenced, meetings held, cost per lead, and conversion.
Handle all procurement, vendor contracts, invoicing, and compliance submissions on time and within budget.
Manage webinar and virtual event execution when required, including platform setup (ON24), dry runs, and pre/post communications.
Travel to key events multiple times per quarter — primarily domestically, with occasional international travel for global conferences.