Field Marketing Manager - US

Expereo • Reston, VA

5d

About The Position

We are the Intelligent Internet Platform, connecting People, Places, and Things anywhere, managing Internet Performance better than anyone else while providing One Global Experience, giving Visibility, Control, and Security through expereoOne. As the world's largest provider of managed internet, SD-WAN/SASE, and Cloud connectivity solutions, we power enterprises and government sites worldwide, helping to enhance every business' productivity with flexible and optimal Internet performance. The Field Marketing Manager role is central to helping the business achieve its ambitious growth plans by rapidly scaling the Marketing team. This role acts as the voice of marketing to the sales team and represents the feedback and needs of the sales team back into the Marketing team. You will attend EMEA sales meetings and interact daily with sales team members, with a heavy focus on Demand Generation, educating on strategy, and managing regional impact. You will be supported by a talented and enthusiastic team that prides itself on hitting targets, collaborating, and enjoying their work.

Requirements

• 3–5 years’ experience in B2B marketing, IT/software environment is a plus
• Ability to set a Field marketing strategy and plans with the appropriate teams, but also work collaboratively to deliver on the tactics. This is a hands on role where the expectation is to be able to cover all aspects
• Business School degree or equivalent in Marketing
• Understanding and good knowledge of Inbound and marketing automation practices (Hubspot and 6Sense in particular or similar type solutions) and use of CRM (Salesforce)
• Manage multiple projects and meet assigned deadlines in a fast-paced environment
• Self-motivated, detailed-oriented, Problem-solving ability
• Autonomous and ability to work independently
• Good communication and collaboration skills
• Languages: English (Fluent)
• Ability to write content and deliver presentations to internal and external audiences
• Limited international travel required, so willingness to travel is important.

Nice To Haves

• other European Languages is a plus but not a necessity

Responsibilities

• Defining and executing the operational marketing plan for the strategic geographies in the APAC region aligned to the local sales objectives
• Manage the Demand Generation funnel in region working very closely with the Demand Generation team and Sales Leaders to review Demand performance for the region, ensure MQLs are followed up, feedback on the level or appropriateness for the region and engaging with weekly review with sales leadership to manage the deliverables.
• Manage operations for internal and external events, online and physical (local kick offs, client, tradeshows, conferences, etc.)
• Support the delivery and in region amplification of the company's communication strategy.
• Work in close collaboration with the other teams of the marketing department to both implement and where appropriate propose a localized and relevant marketing campaigns.
• Develop supporting campaign assets and collaterals that are region specific
• Analyze campaign and spot potential area of improvement
• Conduct market and competition analysis for the region
• Manage marketing budget spend for APAC region

Benefits

• Focus on Environment, Social and Governance
• Passion for the communities where we live and work
• EEO (Equal Employments Opportunities) Statement: Expereo is an Equal Opportunities employer who aims to support and celebrate every employee that comes through our doors. We respect and support all of our people regardless of background, religion, nationality, sexual orientation, age, or physical condition.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree