Field Marketing Manager - US

Expereo • Reston, VA

14h

About The Position

Expereo is seeking a Field Marketing Manager to join their rapidly scaling Marketing team. This role is central to achieving the company's growth plans and will act as the liaison between the marketing and sales teams, focusing on Demand Generation and educating on strategy within the region. The position offers support from a talented and enthusiastic team dedicated to hitting targets and collaboration.

Requirements

• 3–5 years’ experience in B2B marketing, IT/software environment is a plus
• The role will require the ability to set a Field marketing strategy and plans with the appropriate teams, but also work collaboratively to deliver on the tactics. This is a hands on role where the expectation is to be able to cover all aspects
• Business School degree or equivalent in Marketing
• Understanding and good knowledge of Inbound and marketing automation practices (Hubspot and 6Sense in particular or similar type solutions) and use of CRM (Salesforce)
• Manage multiple projects and meet assigned deadlines in a fast-paced environment
• Self-motivated, detailed-oriented, Problem-solving ability
• Autonomous and ability to work independently
• Good communication and collaboration skills
• Languages: English (Fluent)
• Ability to write content and deliver presentations to internal and external audiences
• Limited international travel required, so willingness to travel is important.

Nice To Haves

• other European Languages is a plus but not a necessity

Responsibilities

• Defining and executing the operational marketing plan for the strategic geographies in the APAC region aligned to the local sales objectives
• Manage the Demand Generation funnel in region working very closely with the Demand Generation team and Sales Leaders to review Demand performance for the region, ensure MQLs are followed up, feedback on the level or appropriateness for the region and engaging with weekly review with sales leadership to manage the deliverables.
• Manage operations for internal and external events, online and physical (local kick offs, client, tradeshows, conferences, etc.)
• Support the delivery and in region amplification of the company's communication strategy.
• Work in close collaboration with the other teams of the marketing department to both implement and where appropriate propose a localized and relevant marketing campaigns.
• Develop supporting campaign assets and collaterals that are region specific
• Analyze campaign and spot potential area of improvement
• Conduct market and competition analysis for the region
• Manage marketing budget spend for APAC region

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree