US - Marketing Manager

NewGen•New York, NY

3d•$300 - $600•Hybrid

About The Position

NewGen is a global social creative and creator agency with offices in London, Manchester, and New York. We partner with leading brands to shape culture, tell stories, and drive impact through social-first creative and creators. As a fast-growing, independent agency founded by 30-under-30 co-founders, we challenge traditional agencies with fresh ideas and a social-first approach. Our clients include Pepsi, Samsung, Amazon, SEGA, and CashApp, and we work with leading creators like KSI and Amelia Dimoldenberg. We value energy, quality, collaboration, creativity, and partnership. The New York office offers a start-up energy within a global agency, located in Flatiron. We operate in a hybrid model, requiring a minimum of three days a week in the office to foster collaboration and creativity. We are seeking a Marketing Manager to support and execute marketing initiatives aligned with our agency’s U.S. objectives. This role involves close coordination with internal and external stakeholders, owning U.S.-led initiatives, and supporting U.K.-led campaigns for consistent messaging. The position will support the business development team by identifying growth opportunities and planning/promoting key events to increase brand visibility in the U.S. Being socially native is core to NewGen; we live and breathe culture, staying plugged into trends, conversations, and creators. Success requires a deep understanding of the creator landscape, an instinct for online resonance, and the ability to translate insights into authentic, bold, social-first work that engages and inspires audiences.

Requirements

3+ years experience working in a marketing, events or PR function
Knowledge of social media trends, platforms, and creator culture
Experience in working with social first clients and teams
Experience working in fast-paced, agency environments
Ability to translate creative ideas into measurable business results
Familiarity with influencer marketing and content strategy
Exceptional presentation and communication skills
Comfortable using project management tools

Nice To Haves

Knowledge of the gaming industry and its creators is a plus, reflecting our heritage and strength in this space

Responsibilities

Collaborate with our external PR agency to align media and press strategies with the agency’s U.S. marketing objectives.
Assist in the planning and execution of marketing initiatives for the US business, ensuring consistent messaging across campaigns and channels.
Support UK-led marketing campaigns in collaboration with UK marketing managers.
Support the organization and promotion of industry events, client engagements, and speaking opportunities to enhance brand visibility.
Support the organization and planning of owned events, including breakfasts and dinners, with the goal of engaging prospective clients.
Support the business development team by identifying B2B leads and growth opportunities that align with the agency’s target brands and industries.
Work closely with US and UK based stakeholders to ensure marketing activities support creative output and business development strategy.