Field Marketing Manager

Scribe•San Francisco, CA

3d•$106,000 - $175,000•Hybrid

About The Position

Scribe Optimize sells to enterprise leaders making AI strategy decisions: CIOs, VPs of Finance, and AI transformation teams. The question this role answers is how do we get those buyers in the room, and what happens after they leave? You'll own field marketing for Scribe Optimize end-to-end, building the event calendar, partnering with BDRs to turn attendance into pipeline, and creating a repeatable playbook from scratch. This audience doesn't respond to generic invites or conference booths. Getting in front of them takes judgment about format, audience, and timing, and the discipline to measure what matters after. This is the right role if you hold yourself accountable to sourced pipeline, not attendance numbers. Not the right fit if you need a built-out playbook to execute against. As Field Marketing Manager at Scribe, you will: Own the field events strategy for Scribe Optimize end-to-end, from building the annual calendar to executing executive roundtables, hosted dinners, and targeted conference activations that generate enterprise pipeline, not just brand presence Define which formats, segments, and geographies to prioritize, and build the data to backup those decisions, turning the events function into a repeatable, pipeline-generating program Design and run the pre- and post-event sales motion in partnership with BDRs and AEs: account targeting, invite strategy, multi-threading playbooks, and follow-up cadences that actually convert Build and own pipeline attribution for field events, establishing how Scribe measures whether events are working, and what changes when they're not Partner with PMM & Brand and Demand Generation on event content, speaker strategy, and how field programs connect to broader campaign themes for Scribe Optimize

Requirements

Owned a field events program at a B2B SaaS company and can speak to pipeline generated, not just events run.
Built the BDR and sales partnership that makes events actually convert: you know how to arm a rep before an event and what a good post-event follow-up motion looks like
Operated in a green-field environment before and are energized by it. You're comfortable when there's no playbook yet and you know how to build one
Managed multiple event formats simultaneously (hosted roundtables, conference activations, customer dinners) and have a point of view on which formats work for which buyer profiles and deal sizes
Analytical enough to build an attribution model and defend your program's ROI in a pipeline review with sales leadership

Responsibilities

Own the field events strategy for Scribe Optimize end-to-end, from building the annual calendar to executing executive roundtables, hosted dinners, and targeted conference activations that generate enterprise pipeline, not just brand presence
Define which formats, segments, and geographies to prioritize, and build the data to backup those decisions, turning the events function into a repeatable, pipeline-generating program
Design and run the pre- and post-event sales motion in partnership with BDRs and AEs: account targeting, invite strategy, multi-threading playbooks, and follow-up cadences that actually convert
Build and own pipeline attribution for field events, establishing how Scribe measures whether events are working, and what changes when they're not
Partner with PMM & Brand and Demand Generation on event content, speaker strategy, and how field programs connect to broader campaign themes for Scribe Optimize