Field Marketing Manager

BathWorks Michigan•Grand Rapids, MI

4d•Hybrid

About The Position

BathWorks of Michigan, a rapidly expanding Jacuzzi Bath Remodel dealer, is seeking a highly organized and driven leader to elevate its Field Marketing team. The company specializes in one-day bath and shower remodeling and this role is crucial for driving company growth, brand awareness, lead generation, and revenue throughout Michigan. This is an active management position, not desk-bound, requiring someone who excels at motivating teams, fostering accountability, and building a strong team culture and structure. The Field Marketing Manager will oversee Costco roadshows, home shows, expos, and retail events across Michigan, aiming to optimize the Field Marketing division's operations.

Requirements

Leadership or management experience preferred
Home improvement industry experience preferred
Experience in field marketing, retail marketing, lead generation, promotions, operations, or canvassing preferred
Highly organized and self-driven
Strong leadership and communication skills
Passion for developing people and building high-performing teams
Comfortable traveling throughout Grand Rapids, Kalamazoo, Lansing, Muskegon, Midland, and Traverse City
Ability to work evenings and weekends based on event schedules

Responsibilities

Lead, coach, and develop the Field Marketing team
Hire, onboard, and train new team members
Manage schedules, staffing, event logistics, and inventory
Hold team members accountable to KPIs and performance expectations
Conduct trainings, roleplays, coaching, and field development
Track event performance, lead quality, and appointment results
Support events and team operations Tuesday through Sunday across multiple Michigan markets