Field Marketing Manager, North America - Nationals and Distributors

WatchGuard Technologies•Miami, FL

3d•Onsite

About The Position

The Field Marketing Manager, North America - Nationals and Distributors is an individual contributor responsible for maximizing awareness and enablement with sellers and end users through key DMR and distributor relationships. The role combines partner relationship management, integrated marketing strategy, messaging, content creation, and hands-on execution to drive partner engagement and pipeline growth. The manager works closely with National Accounts and Distribution Sales, regional Field Marketing, Product Marketing, and Global Demand Generation to tailor WatchGuard content and campaigns to partner and end-user audiences. This role develops and executes marketing plans, supports onsite events, manages partner marketing programs and budgets, and uses feedback and performance data to improve campaigns and return on investment. The position must be performed onsite five days per week in Seattle, Washington, or Miami, Florida.

Requirements

Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
At least 5 years of experience in field marketing, channel marketing, or partner marketing, preferably in technology, cybersecurity, IT, or SaaS.
Experience planning and executing regional marketing events onsite.
Experience developing and executing joint marketing plans with strategic partners and delivering measurable business results.
Strong understanding of integrated B2B marketing, including digital campaigns, content, webinars, account-based marketing, and partner-led demand generation.
Experience managing MDF or marketing budgets, campaign timelines, agencies, and multiple concurrent priorities.
Excellent written, verbal, presentation, and relationship-management skills.
Analytical and results-oriented, with the ability to translate performance data into clear recommendations.
Highly organized and proactive, with the ability to work independently in a fast-paced, matrixed environment.
Willingness to work onsite five days per week in Seattle, Washington, or Miami, Florida.

Nice To Haves

Understanding of the channel ecosystem, particularly MSPs, DMRs, and distributors.
Working knowledge of CRM, marketing automation, and analytics platforms.
Experience with Salesforce, Marketo, and ABX tools.

Responsibilities

Develop, execute, and optimize annual and quarterly marketing plans for assigned National Accounts and Distributors across North America.
Work with partners to understand business needs, identify marketing opportunities, and align on priorities and expected outcomes.
Refine WatchGuard messaging and content for partner, distributor, and end-user audiences.
Plan and enable onsite events for Sales teams, including traveling to execute key events onsite.
Manage operational and financial processes for promoting WatchGuard solutions on digital marketplaces, special incentive and rebate programs, contra-revenue, and MDF.
Manage the involvement of National and Distribution accounts in WatchGuard-led events in North America.
Gather partner feedback and market insights to improve campaigns and go-to-market effectiveness.
Manage assigned marketing development funds and program budgets accurately and transparently.
Ensure partner activities meet funding requirements, brand standards, and business objectives.
Track spend, forecasts, and results, and recommend adjustments to improve performance and return on investment.