Field Marketing Manager - Mid-Market, West
About The Position
As a Verkada Field Marketing Manager, you will be an essential member of the Go-To-Market (GTM) function for our Mid-Market segment. You will be instrumental in defining the strategic direction of our regional campaigns and event strategy needed to build pipeline and deepen relationships with our top accounts. Your role will involve doing whatever it takes to develop a best-in-class ecosystem of security expertise to build market credibility and define the trajectory of our Mid-Market West business. Success in this role will directly result in millions of dollars of pipeline created. We are looking for candidates to work out of our San Mateo HQ, Phoenix, or Austin office when they are not traveling.
Requirements
- 5-8 years of B2B marketing experience
- Strong ability to logistically execute on multiple concurrent events that require effective pre/during/post motions and communication among cross-functional teams
- Experience working with channel or strategic partners to plan and execute on programs that achieve excellent results
- Strong ability to qualitatively and quantitatively develop your understanding of the main personas that drive the procurement process and Verkada’s value proposition
- Proven ability to act as an advisor and peer with sales leadership
- Entrepreneurial spirit and ability to execute in ambiguous fast-paced environments
- Proven track record executing creative or out-of-the-box event and demand generation programs
- Willingness to travel 30-40% of the time (1-2 days a week on average)
- Inbox 0 mentality
Responsibilities
- Partner with sales and channel leadership on the overall needs, strategy, focus, approach, and regular expected results from marketing specific to your region
- Execute best-in-class regional and local campaigns, both direct and partner led, including Verkada hosted events, regional trade shows, local webinars, and any other tactics needed to achieve pipeline goals
- Execute account-based marketing programs on behalf of sales, and demonstrate to reps how they can execute program elements on their own
- Drive local, high-touch, thought leadership and customer executive collaboration and community on the topic of physical security and the cloud
- Advise the corporate and broader demand generation hub as they develop, plan, execute, and measure supporting, highly impactful demand generation and marketing campaigns
- Work with top channel partners to develop their overall marketing and customer engagement approach
- Collaborate with Product Marketers to build the necessary positioning, messaging, customer advocacy, and assets
Benefits
- Comprehensive wellness perks, benefits, and resources
- Healthcare programs that can be tailored to meet personal health and financial well-being needs
- Premiums are 100% covered for the employee under at least one plan and 80% for family premiums under all plans
- Nationwide medical, vision and dental coverage
- Health Saving Account (HSA) with annual employer contributions
- Flexible Spending Account (FSA) with tax saving options
- Expanded mental health support
- Paid parental leave policy & fertility benefits
- Time off to relax and recharge through paid holidays, firmwide extended holidays, flexible PTO and personal sick time
- Professional development stipend
- Wellness/fitness benefits
- Healthy lunches provided daily
- Commuter benefits
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
