Field Marketing Director

360 Privacy•Nashville, TN

About The Position

360 Privacy is hiring a Field Marketing Director to own, execute, and optimize event and field marketing across the company’s go-to-market strategy. This hands-on, high-visibility role bridges Marketing, Sales, and Partnerships, ensuring events contribute measurable impact to awareness, pipeline, and relationships. The event portfolio includes more than 80 events annually, and the director will build the scalable processes, playbooks, and systems needed to operate the program; no existing playbook is in place. The role manages end-to-end event execution, including industry conferences, sponsorships, speaking engagements, webinars, and field events. It also evaluates event and partnership opportunities, maintains the annual calendar and budget, develops event measurement and reporting, and establishes scalable vendor selection and approval processes. The director collaborates across Brand and Product Marketing, Sales, Customer Experience, Business Development, and Partner Marketing, and tracks event activity in HubSpot. The position is remote or hybrid within the United States and requires travel of up to 55%.

Requirements

Minimum 5–10 years of experience in Field Marketing or Events.
Experience managing vendor partners.
Proven ability to run multiple events simultaneously while balancing logistics and strategic execution.
Track record of building and scaling event operations from the ground up, including processes, tooling, and team structure for a high-volume program.
Strong project management skills, attention to detail, and creativity.
Proactive mindset and ability to identify opportunities through events.
Ability to travel up to 55% for key events, activations, and in-person team meetings.
Must perform the position from within the United States.

Nice To Haves

Experience in cybersecurity, SaaS, or enterprise technology.
Familiarity with HubSpot.

Responsibilities

Manage end-to-end execution of the event portfolio, including industry conferences, sponsorships, speaking engagements, webinars, and field events.
Handle event logistics, registration, booth management, collateral coordination, and vendor relations for internal and partner-led events.
Lead pre-event, during-event, and post-event campaigns to maximize attendance, engagement, and follow-up.
Collaborate with internal teams to ensure event touchpoints are on-brand, on-message, and on-strategy.
Identify and evaluate event and partnership opportunities aligned with the Ideal Client Profile and company strategy.
Build and maintain the annual events calendar, managing budgets, deadlines, and team alignment.
Work with Sales and Business Development to generate leads, meetings, and networking opportunities from events.
Develop frameworks for measuring event ROI, lead quality, and pipeline impact, and provide weekly and monthly reporting.
Create standardized processes, workflows, and playbooks to support a program of more than 80 events per year.
Establish scalable vendor selection criteria, approval workflows, and budget governance.
Partner with Brand and Product Marketing on event promotions, speaking abstracts, and social amplification.
Coordinate with Sales and Customer Experience on pre-event outreach, live engagement, and post-event nurture plans.
Support Partner Marketing through co-branded activations and association events.
Ensure consistent reporting and tracking of event-related activity in HubSpot.
Perform other duties as assigned.