Field and Partner Marketing Director

Digital.ai

3d•$160,000 - $200,000

About The Position

This is a high-impact role at Digital.ai for a senior marketer who wants to own a market, not simply execute programs within one. As Field & Partner Marketing Director, you will be the marketing leader for your region, working side-by-side with the Regional Head of Sales to build the go-to-market strategy, identify where we place our bets, and deliver the pipeline required to grow the business. You will have a real seat at the table. You’ll help decide which accounts and segments we pursue, where we invest, which partners we activate, and which programs have the greatest potential to create pipeline. And because we operate with a bias toward action, you’ll also turn that strategy into market-facing programs. This is an ideal role for a senior, commercially minded marketer who loves being close to Sales, customers and the market—and who wants to be directly accountable for business outcomes.

Requirements

Experienced B2B technology marketer who thinks like a business leader.
10+ years experience in field marketing, demand generation or regional GTM leadership.
Bachelor Degree in Marketing or equivalent
Experience marketing to CISOs, CIOs and senior security and IT leaders.
A track record of owning pipeline goals alongside Sales—and results you are proud to talk about.
Strong commercial judgment and the ability to translate business priorities into focused marketing investments.
The ability to operate at both altitude and ground level: shaping the strategy one moment and making sure a critical program succeeds the next.
Experience building demand with channel, GSI and technology partners.
Fluency with Salesforce, marketing automation and modern ABM/intent platforms.
Credibility with senior Sales leaders and a direct, data-driven and accountable working style.
Experience across US, Canada, and South America is important.

Nice To Haves

Additional languages are a plus.

Responsibilities

Co-own the regional pipeline target with the Regional Head of Sales.
Build the annual and quarterly regional GTM plan, including priority accounts, segments, programs, partners and investment.
Bring regional customer and market insight into our global marketing strategy.
Adapt global campaigns and messaging to resonate with regional buyers.
Own the regional marketing budget and make investment decisions based on pipeline impact and ROI.
Lead regular pipeline and performance reviews with Sales leadership.
Determine the right mix of programs for your market and then bring them to life, including: Executive experiences such as CISO/CIO dinners and roundtables. Regional industry events, trade shows and customer programs. ABM plays for named and strategic accounts in partnership with Sales and SDRs. Regional email, digital and follow-up programs. Joint programs with channel, GSI and technology partners, including MDF and co-marketing. Regional input into paid-media strategy and optimization.