Senior Director, Partner Marketing

Five9

1d•$122,800 - $405,600•Hybrid

About The Position

Five9 is seeking a Senior Director of Partner Marketing to lead its global partner marketing team. This role serves as the marketing counterpart to the Partner organization, reporting to the Vice President of Revenue Marketing. The leader will be responsible for designing and executing the marketing strategy for Partner Fusion, Five9’s program encompassing Channel Partners (system integrators and resellers), Technology Partners (ISVs), and Strategic Partners (global technology and cloud platforms). The role owns the entire lifecycle of partner marketing: marketing to partners for recruitment and enablement, through partners to generate demand in their networks, and with partners to scale joint solutions. Partner marketing is integrated into Five9’s demand engine, aligning with audience strategy, campaign calendars, and pipeline goals. The ideal candidate is a builder and operator with extensive experience collaborating with channel, alliance, and field teams, adept at both strategic co-marketing plans with hyperscalers and tactical demand calendars for regional resellers. This leader will partner with senior leadership in Global Partners & Alliances, Demand Generation, Events, and Product Marketing to drive pipeline and ARR through the partner ecosystem. A key aspect of this role involves shaping the future of Partner Fusion, including partner segmentation, marketing playbooks, co-investment models, and measurement frameworks to ensure incremental growth.

Requirements

12+ years of marketing experience in B2B SaaS or enterprise technology.
Significant experience leading partner, channel, or alliance marketing.
Demonstrated experience across multiple partner types: channel (SIs and resellers), technology partners (ISVs), and strategic alliances or hyperscalers (breadth across all three highly recommended).
Proven track record building and running co-marketing programs that produced measurable sourced and influenced pipeline.
Hands-on experience with to-partner, through-partner, and with-partner motions, including partner enablement and demand creation through a channel.
Experience governing MDF and co-investment, with discipline to tie partner spend to outcomes.
Working familiarity with demand generation and ABM, and a track record of integrating partner programs into a broader demand motion.
Comfort with modern marketing stack: CRM (Salesforce), marketing automation (Marketo or similar), and reporting for partner pipeline measurement.
Hands-on proficiency with modern AI tools and a clear point of view on their application to partner and demand marketing.
Experience working directly with senior partner, alliance, and field leaders.
Credibility to represent Five9 in joint planning with a strategic partner’s marketing organization.
Bachelor’s degree required.

Nice To Haves

Advanced degree preferred.

Responsibilities

Own the marketing strategy for Partner Fusion, creating a unified framework for Channel, Technology, and Strategic Partners with tailored marketing playbooks.
Refine and evolve the Partner Fusion program, including partner segmentation, tiering, co-investment models, and joint planning rhythms with the Partner organization.
Shape the next generation of channel partner compensation and incentive models to reward behaviors driving profitable growth.
Define to-partner, through-partner, and with-partner marketing motions, determining investment levels based on partner type and segment.
Develop annual and quarterly partner marketing plans aligned with Partner organization priorities, the Revenue Marketing calendar, and company pipeline targets.
Drive demand creation through SIs and resellers via co-branded campaigns, partner-led events, and territory-level programs.
Build marketing enablement resources for partners, including messaging, sales tools, campaign assets, and self-serve resources.
Partner on recruitment and activation marketing to onboard and accelerate the productivity of new resellers and integrators.
Tailor marketing approaches by partner tier, offering high-touch joint planning for large SIs and scalable programs for smaller partners.
Bring joint solutions to market with ISVs through integration launches, joint value propositions, and co-marketing campaigns.
Build marketing presence for marketplace and integration listings and develop demand programs to drive customers towards them.
Partner with Product Marketing to translate technical integrations into customer-facing narratives.
Prioritize the ISV portfolio for marketing investment based on solution fit, pipeline potential, and strategic importance.
Lead co-marketing initiatives with strategic partners and global technology platforms, including joint go-to-market plans and executive-level marketing.
Establish joint go-to-market planning for new strategic alliances, defining value propositions, co-marketing plans, and operating rhythms.
Orchestrate joint demand programs and account-based plays leveraging partner and Five9 resources.
Represent Five9 in joint marketing planning with partner marketing and alliance teams, ensuring accountability for commitments and outcomes.
Build executive narratives and proof points to maintain visibility and credibility of strategic alliances.
Integrate partner marketing into the broader demand engine, aligning global partner programs with regional Demand Generation teams.
Coordinate with regional Demand Generation leaders to incorporate partner plays into direct and ABM campaigns.
Partner with the Events team on partner events and integrate partners into company and industry events.
Connect partner-sourced and partner-influenced demand into Five9’s standard funnel with consistent definitions and routing.
Govern MDF and co-marketing investment, allocating funds for high-return programs and ensuring accountability for outcomes.
Define and report on partner marketing performance, including sourced/influenced pipeline, ARR contribution, and program ROI.
Establish clear attribution standards for partner pipeline, distinguishing sourced from influenced demand.
Establish operating rhythms with the Partner organization for joint planning, business reviews, and value creation assessment.
Build, develop, and lead the global partner marketing team and cross-functional relationships.

Benefits

Health, dental, and vision coverage, beginning on the first day of employment.
Five9 covers 100% of the employee portion of health, dental, and vision coverage.
Five9 shares a high portion of the dependent cost for health, dental, and vision coverage.
Short & Long-Term Disability.
Basic Life Insurance.
401k saving plan with employer matching.
Access to an innovative mental health support platform.
Generous employee stock purchase plan.
Paid Time Off.
Company paid holidays.
Paid volunteer hours.
12 weeks paid parental leave.
Annual performance bonus.
Stock and/or other applicable incentive compensation plans.