Director of Field Marketing

VulnCheck•Boston, MA

9h•Remote

About The Position

VulnCheck is seeking a Director of Field Marketing to own the strategy and execution of regional marketing across the U.S. and international markets. This is a strategic, revenue-facing role that partners directly with regional sales leaders and territory owners to build and run integrated marketing plans tailored to each region's target accounts. Working hand-in-hand with sales, you'll craft regional plans that blend events, account-based marketing, digital campaigns and other marketing tactics to drive on-the-ground success. Part of the regional program mix will include the execution of partner-related activities as well. You will also drive the planning, and execution of major standalone events that sit outside any single region. You'll also lead a small but growing team. The ideal candidate is equal parts strategist and operator: someone who can sit at the table with sales, translate territory goals into marketing plans, and then make them happen.

Requirements

7+ years in field marketing, regional marketing, or integrated demand generation, including time in a strategic or leadership capacity
Proven track record building marketing plans in close partnership with sales and driving measurable pipeline
Experience across the full program mix (events, ABM, social, direct mail) and partner marketing
Experience owning large-scale events end to end
Experience hiring, managing, and developing direct reports
Strong strategic thinking paired with hands-on execution
Ability to support U.S. and international programs across multiple time zones
Excellent communication and cross-functional leadership skills
Experience in B2B tech, cybersecurity, or SaaS environments

Responsibilities

Partner directly with regional sales leaders and territory owners to build integrated marketing plans mapped to each region's target account list
Design region-specific program mixes spanning events, ABM, social, and direct mail to drive pipeline and accelerate deals
Roll regional plans up into the broader company marketing plan, aligning priorities, budget, and measurement
Own regional pipeline and revenue contribution as a shared goal with sales
Drive end-to-end execution of regional plans, coordinating across marketing, sales, and operations
Manage the ABM motion in partnership with sales, including targeting, orchestration, and follow-through on priority accounts
Own the planning and execution of partner marketing activities as part of regional and company plans
Coordinate with partners on joint programs, events, and demand generation
Lead the strategy and planning of major events that fall outside regional plans, directing execution through your team
Own event objectives, experience, budget, and measurable outcomes end to end
Hire, manage, and develop an events and field marketing specialist focused on event logistics, swag, and execution
Set priorities and delegate execution across regional, partner, and flagship programs
Grow the team as regional marketing scales
Define and report on the metrics that matter: pipeline, influenced revenue, and program ROI by region
Build the playbooks, calendars, and processes that let regional marketing scale