Director of Field Marketing
About The Position
As Director of Field Marketing at Quandri reporting to the CMO, you’ll establish the strategy, operating rhythms, and measurement needed to generate demand for Quandri’s software in our first priority regions. As the program grows, you’ll hire and lead marketers dedicated to individual regions. You’ll work closely with regional Sales teams to understand their markets, target accounts, and pipeline goals. You’ll turn those priorities into a focused mix of hosted events, sponsored conferences, executive dinners, meetups, local digital programs, and other tactics you think are relevant and meaningful. The industry is insurance, and the events are fun: think golf tournaments, baseball games, community get-togethers and more. This is a hands-on role: you’ll set the direction and personally deliver programs while building the team.
Requirements
- 5+ years of field marketing or regionally focused marketing experience in a SaaS company.
- Experience building field marketing programs from scratch and creating repeatable processes.
- Experience supporting multiple regions or distributed Sales teams and adapting programs to local needs.
- A record of delivering field programs that generate demand and measurable sales opportunities.
- Experience owning event or field marketing budgets and making investment decisions based on results.
- Experience hiring, coaching, or managing marketers as a team grows.
- Strong organizational skills and attention to detail, with the ability to manage several programs, events, and stakeholders at once.
- A collaborative, hands-on approach: you’re willing to execute programs yourself as well as set the strategy.
- Familiarity with HubSpot for tracking, measuring, and reporting on field and event activity.
- Willingness to travel up to approximately 40% for events and customer engagements while the regional team is being built. Once marketers are staffed in their regions, travel is expected to decrease to approximately 20%.
Responsibilities
- Build the field marketing plan for Quandri’s first defined regions, deciding where to invest and developing repeatable programs that can scale.
- Manage field events from start to finish, including venues, vendors, staffing, on-site materials, and execution.
- For each major event, agree with Sales on the accounts to reach, meetings to book, and opportunities to advance. Plan outreach before the event, secure clear next steps during it, and ensure timely, personalized follow-up is recorded in HubSpot.
- Set goals for meetings, qualified opportunities, and sourced and influenced pipeline. Report results and use them to refine the plan.
- Own the field marketing budget and assess programs against their cost and contribution to pipeline.
- Hire, coach, and lead region-specific field marketers as the function expands.
Benefits
- Comprehensive health benefits, including $500 Lifestyle Spending Account
- Four weeks of paid vacation per year
- Work anywhere in the world for 60 calendar days of the year
- Parental leave top-ups: 6 months for birthing parents, 8 weeks for non-birthing parents (up to $100,000 annual salary)
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
