Director, Field Marketing (FaST division)

KLA•Milpitas, CA

4d•Onsite

About The Position

The Director of Field Marketing is responsible for defining and executing customer growth strategies that accelerate market share gain, penetration, adoption, and revenue growth across strategic accounts and regions. This leader represents the voice of the customer within the division and ensures organizational alignment around customer priorities, competitive threats, and market opportunities. The role partners closely with Product Marketing, Sales, Applications Engineering, and Business Unit leadership to translate product strategy into measurable business results.

Requirements

Doctorate with a minimum of 10 years of relevant experience OR Master's Level Degree with a minimum of 13 years of relevant experience OR Bachelor's Level Degree with a minimum of 15 years of relevant experience
10+ years semiconductor industry experience.
Experienced in customer-facing leadership roles.
Experienced in product development and/or strategic customer adoption programs.
Deep understanding of advanced semiconductor manufacturing and process control technologies.
Demonstrated ability to influence executive stakeholders internally and externally.
Strong commercial, business, and strategic planning skills.

Responsibilities

Develop senior relationships across engineering, manufacturing, procurement, and executive customer organizations.
Represent the division during executive business reviews and strategic planning sessions.
Act as trusted advisor on process control strategy and technology adoption.
Support negotiation and resolution of major customer issues.
Develop and own executive-level engagement strategies for the division’s most strategic customers.
Drive market share growth, adoption, and business expansion within assigned regions and accounts.
Establish account prioritization frameworks and growth plans.
Serve as executive sponsor for major customer programs and strategic opportunities.
Lead development of customer-specific penetration and adoption roadmaps.
Drive successful new product introductions and technology inflections at key customers.
Ensure alignment between customer investment priorities and division product roadmaps.
Remove organizational barriers slowing adoption or business expansion.
Establish processes for gathering and leveraging customer and competitive intelligence.
Translate market signals into actionable recommendations for Product Marketing and Engineering.
Identify emerging customer needs, technology shifts, and competitive threats.
Influence division investment and roadmap decisions using market feedback.
Oversee strategic evaluations, pilot programs, demonstrations, and product adoption initiatives.
Drive closure of high-impact commercial opportunities and strategic programs.
Lead coordination of RFQs, business cases, and customer escalation management.
Ensure organizational alignment during critical engagements and technology transitions.
Lead regional or global field marketing teams.
Establish account governance, opportunity management, and customer engagement frameworks.
Mentor field marketing leaders and build organizational capability.
Create alignment across Sales, Applications Engineering, Product Marketing, and Business Units.